How Rescuecom v. Google May Change Pay Per Click
Thursday, April 9th, 2009Last Friday’s much anticipated appellate decision in the Rescuecom v. Google case was a step towards harmonizing and clarifying the law surrounding keyword advertising. Keyword advertising is the practice by which search engines “sell” words which will trigger the display of the client’s ad. It has become a highly lucrative industry but after Friday’s Second Circuit ruling, the Pay Per Click industry may be considerably chilled. (more…)
