Most websites today come with statistical data which measures the number of users that are visiting your website. The data shows what pages are being surfed on your website, and most importantly, where someone is leaving your website. If you think about it, website analytics and reviewing your statistical data can be one of the most important elements to a successful internet campaign.

You may be familiar with the term “hits.” Perhaps you have heard of someone claiming how successful their website is because they received over “10,000 hits this month.” But, the important question is, how many people contacted that guy’s website.

At Obu, our analytics team digs deep for the details, and they love it. They know the real goal is to clearly understand how many people contacted (a.k.a. converted) the website, and purchased a product or opted for your services. The end result is to accurately measure how much each conversion costs in dollars. As an example, Amazon.com knew early on that it was not as crucial that the website received one million visits per month, but the question was, how many of those visits turned into purchases?

Obu’s analytics protocols are one of the most in depth in the industry , and we are always testing and improving. Our data formulas are continually revised to increase your website’s conversions, and thereby your ROI as well. Every month we will deliver a report detailing this performance and what our efforts will be to continue to improve.