Analytics

Digital marketing delivers the most informative return on investment information of any type of advertising medium- that is why we started this business!

At Obu, we track the performance of every webpage, ad placement and how they perform in conjunction with one another. This tracking provides a real-time data-stream of campaign effectiveness information that empowers us to continually optimize the best performing media, creative and messaging through careful analysis of which factors are contributing to, or deterring from, success. In turn, this allows us to implement a combination of all the highest performing factors. At the end of the day, we use this data to show our clients exactly what a given lead costs (cost per lead- CPL) and how that cost generally goes down over the life of a campaign due to the optimization loop our analytics team embraces.