Thursday, December 15th, 2011
You waited for it, or at least knew it was coming: Google Plus. The search giant’s new endeavor has arrived, promising to gain traction in the web’s most recent holy grail “The Social Graph.” Given that your law firm generates a considerable amount of business in Google, this new development is something your law firm cannot afford to miss.
What is Google+?
G+ is more “business” than Facebook, more “personal” than LinkedIn and more “substance” than Twitter. – Steve Matthews
Google+, or G+, is an “identity network,” as stated by Eric Schmidt, former CEO of Google. An identity network is a social network that Google will use to determine each law firm’s identity. With the social network data, also known as the social graph, Google is already compiling a conceptual picture of your law firm’s interests and connections, which as a whole establishes your identity.
The actions built within G+, as well as outside features such as search results and other Google products, are similar to those you might have grown accustomed to in Facebook. Actions such as sharing photos, linking notable content and adding friends are all part of the Google+ network.
The bottom line is that G+ allows Google to better personalize search results and advertisements because they better understand your law firm’s identity. (more…)
Posted in Legal Marketing, Obu's Blog | No Comments »
Thursday, December 15th, 2011
As 2011 draws to a close and we all wait to find out if we made it on the “nice” or “naughty” list, now is the time to reward your deserving firm with the gift of one of Obu Interactive’s marketing or website packages. Let us help you start off ahead of the competition in 2012!
Your firm is unique – why should your marketing be any different? Obu offers a variety of digital marketing packages that allow you to choose exactly how you want to be represented online. From Facebook to Google+, custom firm websites to specific campaigns guaranteed to get results, Obu redefines digital marketing for each client. Our experience in web design and marketing combined with 24-hour customer service will satisfy the most demanding of marketing needs. In the ever-evolving world of the Internet, we allow your firm to focus on representing clients while we handle the rest.
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Friday, September 9th, 2011
It doesn’t matter whether you own a car dealership, hotel, law firm or a small business, your website should contain the facts.
What would happen if you were selling a car on your website for $5,000 less than it should be? Would you honor the sale? Surely there are laws to misinformation as well as legal fees associated with your soon-to-be pending litigation. (more…)
Tags: featured
Posted in Internet Marketing, Obu's Blog | No Comments »
Friday, February 4th, 2011
Ever notice that one banner ad that seems to follow you around as you surf the internet? It could be one for L.L. Bean, Porsche, or even a local company that knows you love a French Toast and so their ad offers 5 bucks off if you bring a friend. How and why are these ads appearing for you? Were you recently on an outdoors website researching a fly fishing trip? Did you view an ad for a new car above $50,000? The ads are all too coincidental, and the reason is: “cookies”. (more…)
Tags: Advertising, featured
Posted in Internet Marketing, Obu's Blog | No Comments »
Friday, December 3rd, 2010
The internet is rapidly progressing faster and faster, and small businesses who are not actively keeping up with the newest changes will soon be left behind. While many businesses are starting to see the benefits of driving on the social media highway, few aren’t seeing the big information signs along the way. Luckily, Obu Interactive found one highway sign particularly important that we just had to share it – localized searches. (more…)
Tags: featured, Local Marketing
Posted in Internet Marketing, Mobile Web, Obu's Blog, Search Engine Optimization | 1 Comment »
Friday, October 8th, 2010
In September Google once again changed the way we use their search engine; search once, and then your revision searches update as you type. With an idea that makes someone wonder, “Why didn’t anyone do that before?” Google Instant has found a way to deliver results even faster than it already has. (more…)
Tags: featured, google, search engine
Posted in Internet Marketing, Obu's Blog, Search Engine Optimization | No Comments »
