In the last posting here at Obu, we wrote about the proliferation of data in the Internet Age. In this entry we will outline what a small business needs to know in order to make sure the “bases are covered” for their data and the data they collect from their customers.
The data tide is turning, and President Obama has announced the creation of a new post of “Cybersecurity Czar.” While we hope (more…)
In the book, The Search, author John Battelle talks about the database of intentions. As he states, “Billions of queries stream across the servers of these Internet services—the aggregate thought stream of humankind, online…Link by link, click by click, search is building possibly the most significant cultural artifact in the history of mankind: the Database of Intentions.” (more…)
It is hard to stomach the idea of an entire slew of new technological innovations wanting a piece of your marketing budget. Perhaps you have only recently put up a website for your business and begun to make forays into Search Engine Optimization, Google Adwords, or other advertising. In response to the recent article on CNN.com, “New Search Engines Aspire to Supplement Google” one could almost hear the collective groan. (more…)
Last Friday’s much anticipated appellate decision in the Rescuecom v. Google case was a step towards harmonizing and clarifying the law surrounding keyword advertising. Keyword advertising is the practice by which search engines “sell” words which will trigger the display of the client’s ad. It has become a highly lucrative industry but after Friday’s Second Circuit ruling, the Pay Per Click industry may be considerably chilled. (more…)
The last time you were navigating a website did you ever think that the website might be interacting back with you?
Whether cruising the web and randomly enjoying what you come upon, or going through the routine of checking specific websites, such as a morning surf with CNN.com, then Weather.com, and on to Digg, most websites are gathering data about your (more…)
Brad Pitt uttered these words in the movie Ocean’s Eleven as a response to George Clooney’s question, “Why do they always paint hallways that color?” Colors are carefully selected in places that have a defined function or goal; perhaps in the casino’s instance, it was to relax the employees and guests.
From a website’s structure, to images, media, and content font, the colors used will subconsciously send a message to the reader. And if you are wondering why many professional companies use the color blue, for instance, this post will shed some light. (more…)
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