Obu's Blog

Important Change at Yahoo! Search Marketing

Tuesday, January 6th, 2009

Yesterday, Yahoo sent out an email to their search advertisers that they have updated the Terms and Conditions of the service agreement.  If you are currently involved in a Yahoo! search marketing program, this is a “fine print” email that is not to be overlooked. (more…)

Craigslist optimization

Monday, December 22nd, 2008

Craigslist.org (CL) is the epitome of an easy to use message board for the masses.  Since most services are free, it is a great place to find tickets, buy a house or car, or get a date.  But many ads are not given the 3 additional minutes (or less) of optimization. (more…)

Internet Equality and a Tiered Network

Monday, December 15th, 2008

The internet has been used to level the playing field in all industries, including the ones within it.  Online, everyone is equal due to network neutrality; that is, there is no preferential treatment given to any traffic, but that may change in 2009. (more…)

No One Goes to Your Homepage

Monday, November 10th, 2008

Google ranks websites, right?

Not exactly. (more…)

Top Video Sharing Sites: Why Use Them?

Friday, November 7th, 2008

Video sharing is all the rage these days, and not just for bored teenagers who want to share with their best Britney impersonation or gripe about school. It has become one of the most effective and widely used marketing tools in media today. (more…)

How to Create a Successful Web Site For Nothing

Thursday, October 9th, 2008

This blog post is in response to a Wall Street Journal article from Monday, August 11, 2008

For those of you with a small business and no website, reading this WSJ article needs to go on the weekend “To Do” list. Even if you choose to have a company build and maintain your website, the article covers the basics that all business owners must understand in order to avoid additional fees and misc services many providers pitch. (more…)

Adwords Qualified Individual, Yahoo Search Marketing, Microsft Advertising, BB Accredited