Google’s growth and buzz has accomplished the goal of bringing tens of thousands of advertisers to its cost-per-click network, AdWords. Now its getting competitive, expensive, and killing the once brilliant ROI all the early advertisers had basked in. (more…)
Online marketing is a must for businesses that want to keep pace in today’s tech-forward society. Even now, in a weak economy, the amount spent on Internet advertising continues to grow. However, with so many competing Internet advertising strategies, business owners may find themselves at a loss as to which strategy will provide the greatest ROI. (more…)
Traditional Search Engine Optimization (SEO) has long been the practice of many companies. The client paid the fees proposed by the SEO company, and the SEO company achieved the placement for the desired search terms of the client. When this worked everyone was happy. (more…)
Throughout 2005 and 2006, Fortune/CNNMoney, Entrepreneur, Fast Company as well as other publications drove tremendous attention into the online video market. Online video production found itself in features from Top 10 rising business lists, to articles on “Jobs for the college grad.” (more…)
Marketing falls into two traditional categories: Push & Pull. Push marketing, as it applies in the legal industry, would be TV commercials and billboards that appear claiming to defeat your DUI or recover money (more…)
If they are standing up and shouting out in Oklahoma City that a law firm MUST have a website, you know its not an option anymore. (more…)
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