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	<title>Comments on: Cuil: First impressions mean everything</title>
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	<description>Internet Marketing &#38; Advertising</description>
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		<title>By: Chris Keefer</title>
		<link>http://www.obuinteractive.com/cuil-google-killer/comment-page-1/#comment-107</link>
		<dc:creator>Chris Keefer</dc:creator>
		<pubDate>Fri, 01 Aug 2008 12:02:53 +0000</pubDate>
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		<description>I just tried Cuil and there&#039;s nothing Cool about it.  The search is really jumbled.  As far as tracking my own website&#039;s results, it is horrible.  I typed in the exact name of our company with only one result, and it wasn&#039;t even my website; it just sent me to one of those &#039;black hat&#039; spammer sites.  Oh well. . .</description>
		<content:encoded><![CDATA[<p>I just tried Cuil and there&#8217;s nothing Cool about it.  The search is really jumbled.  As far as tracking my own website&#8217;s results, it is horrible.  I typed in the exact name of our company with only one result, and it wasn&#8217;t even my website; it just sent me to one of those &#8216;black hat&#8217; spammer sites.  Oh well. . .</p>
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		<title>By: landon</title>
		<link>http://www.obuinteractive.com/cuil-google-killer/comment-page-1/#comment-102</link>
		<dc:creator>landon</dc:creator>
		<pubDate>Tue, 29 Jul 2008 14:50:39 +0000</pubDate>
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		<description>Hi Julie, &quot;black hat&quot; tactics are part of a marketing strategy for webmasters and SEO professionals who are typically looking for short term gains on a search engine.  It is believed that their sites are filled with pages that have keywords repeating themselves, and often there are many links found on the page that may lead to no resource of substance.  Most of this linking and keyword stuffing is located towards the bottom of the black hat website&#039;s webpage.  Meanwhile to the top half is generally still useful for the human user.  A good way to think of this strategy is to use it as a &quot;disposable website.&quot;   The site is built to temporarily rank well in the search engines, but will soon be identified by the search engine and removed.  Describing black hat search as &quot;unethical&quot; depends on the person you ask.  To most SEOs with long term goals, yes, they and many other professionals would consider it unethical.   However, if you need a site that serves a single purpose and then dies off once its goal is fulfilled, perhaps by having top ranks quickly during a pharmaceutical drug recall, then what may be so unethical about that?</description>
		<content:encoded><![CDATA[<p>Hi Julie, &#8220;black hat&#8221; tactics are part of a marketing strategy for webmasters and SEO professionals who are typically looking for short term gains on a search engine.  It is believed that their sites are filled with pages that have keywords repeating themselves, and often there are many links found on the page that may lead to no resource of substance.  Most of this linking and keyword stuffing is located towards the bottom of the black hat website&#8217;s webpage.  Meanwhile to the top half is generally still useful for the human user.  A good way to think of this strategy is to use it as a &#8220;disposable website.&#8221;   The site is built to temporarily rank well in the search engines, but will soon be identified by the search engine and removed.  Describing black hat search as &#8220;unethical&#8221; depends on the person you ask.  To most SEOs with long term goals, yes, they and many other professionals would consider it unethical.   However, if you need a site that serves a single purpose and then dies off once its goal is fulfilled, perhaps by having top ranks quickly during a pharmaceutical drug recall, then what may be so unethical about that?</p>
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		<title>By: Julie</title>
		<link>http://www.obuinteractive.com/cuil-google-killer/comment-page-1/#comment-101</link>
		<dc:creator>Julie</dc:creator>
		<pubDate>Tue, 29 Jul 2008 14:27:31 +0000</pubDate>
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		<description>Can you describe what black hat SEO tactics are.  Does this mean they are unethical?</description>
		<content:encoded><![CDATA[<p>Can you describe what black hat SEO tactics are.  Does this mean they are unethical?</p>
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