Legal Marketing Insight

Want to know tactics and how we generate leads? In this area, you’ll find thoughts, news, feedback and critical analyses to our “Animal-Style” strategies that have set the benchmark for legal marketing… and a few that have fallen flat on their face. We take great pride in the clients we work with, and, for those reading this, within the pages below you will find such evidence.

Want people to hear what you think? Have a voice if you agree, disagree or think of something better. Use the widgets to share from your chair. #ObuOrDieTrying #LegalMarketing #ObuInteractive

February 24, 2017

3 Tips for Getting More Mass Tort Leads

It’s tragic, but true – each year, more and more pharmaceutical companies are caught for not properly testing their drugs and products before offering them to the public. From hernia meshes to Zofran and Viagra, the makers behind these items (and more) seem to put profits over the wellness of patients. The cycle doesn’t seem […]

February 1, 2017

5 Powerful Social Media Tips for Lawyers

Social media has changed the way we communicate and connect with one another. It has the power to transform and help a company grow. If used correctly, social media has the ability to give your brand a voice, interact with current, past and future customers, showcase your company values and culture, enhance your professional reputation and […]

January 30, 2017

4 Benefits Of Blogging For Your Law Firm

If you’re wondering whether or not blogging should be a focus in your 2017 social media marketing efforts, here’s your answer: Yes, it should be! Blogging isn’t only relevant, it’s necessary for your business – no matter how big or small – to succeed. Here’s why. By now you’ve heard the phrase, “Content is king.” […]

December 6, 2016

Using Mistakes to Your Advantage

If someone has been in an accident, is considering divorce or is otherwise seeking a lawyer, they are a sponge when it comes to information. By human nature, we don’t want to make a mistake in any process, and the legal process is no different. Their research journey is one that will likely include several […]

August 26, 2016

5 Tips for Selecting a Legal Website Vendor

Read time <4 mins Hi there, Mr or Ms. Lucky You. If you found this page, it is likely you have been tasked with revamping the firm’s website and possibly the marketing program. You’re likely a busy lawyer with client work to do, so we created this post to save you boatloads of time. After reading you will […]

July 15, 2016

AAJ in LA – Quick Help

Read time: <2 mins. Here are quick FAQS for those of you looking for AAJ-related information. Are the meetings at JW Marriott or LA Convention Center? Meetings are split between both the JW and LACC. Here is a LINK TO THE SCHEDULE The distance between the hotels and the LACC is not far, however, everyone is […]

July 10, 2016

What to Say on Social Media After a Tragedy

Read time: <9 mins This past Friday I gave a recommendation for client social media profiles and it went like this: we recommend a social media post of your thoughts and condolences to the family of the officers slain. I made a mistake, was short-sighted, but I was lucky to have a few people help me […]

July 7, 2016

Your Contact Form is Likely Broken

This post is about the often overlooked contact form. A point of conversion for attracting new clients, and it continues to astonish us how difficult they can be to use. To be clear, our conversion preference every time is a phone call. The individual is on the line and you’re getting a chance to know them, and […]

May 4, 2016

Back Me Up On This – Using Stats to Strengthen Content

Read time: <8 mins The catchphrase for digital marketing trends in 2016 is “content is king.”  That means more than ever marketers must differentiate their clients with quality, eye-catching copy. However, clever words and captivating language alone can’t keep or convert your prospective consumers. You’ll have to establish trust to truly hook them. For this […]

March 25, 2016

Google Update: Accelerated Mobile Page

For some people using pages on their mobile devices can be slow, cumbersome, and annoying. After all, who wants to wait for pages to load forever. Nobody has time for that! Google is aiming to change the way that these pages are viewed with their new plug-in for websites called AMP or Accelerated Mobile Page. […]

Find out how well your site is performing compared to others. Receive a complimentary site audit now.