Internet Marketing

Tangerines v. Oranges: Variances of Measuring Traffic on the Web

Sunday, May 2nd, 2010

According to a Nielsen study, the average U.S. Internet user spends more time on Facebook (FB) than Google, Amazon, Yahoo!, YouTube and Wikipedia combined.
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Wading Through the Datastream

Sunday, June 14th, 2009

In the book, The Search, author John Battelle talks about the database of intentions. As he states, “Billions of queries stream across the servers of these Internet services—the aggregate thought stream of humankind, online…Link by link, click by click, search is building possibly the most significant cultural artifact in the history of mankind: the Database of Intentions.” (more…)

5 Tips for Creating an Effective Online Press Release

Wednesday, November 5th, 2008

One of the best ways businesses can advertise themselves in an increasingly Internet-dependent world is through an online press release. Not only can an online press release help you reach a broader audience—potentially in the millions—it can help you establish credibility in your particular industry. (more…)

How to Create a Successful Web Site For Nothing

Thursday, October 9th, 2008

This blog post is in response to a Wall Street Journal article from Monday, August 11, 2008

For those of you with a small business and no website, reading this WSJ article needs to go on the weekend “To Do” list. Even if you choose to have a company build and maintain your website, the article covers the basics that all business owners must understand in order to avoid additional fees and misc services many providers pitch. (more…)

Alternatives to Google AdWords

Sunday, September 14th, 2008

Google’s growth and buzz has accomplished the goal of bringing tens of thousands of advertisers to its cost-per-click network, AdWords. Now its getting competitive, expensive, and killing the once brilliant ROI all the early advertisers had basked in. (more…)

Search vs. Display Ads: Where Will You Put Your Money?

Thursday, September 11th, 2008

Online marketing is a must for businesses that want to keep pace in today’s tech-forward society. Even now, in a weak economy, the amount spent on Internet advertising continues to grow. However, with so many competing Internet advertising strategies, business owners may find themselves at a loss as to which strategy will provide the greatest ROI. (more…)

Adwords Qualified Individual, Yahoo Search Marketing, Microsft Advertising, BB Accredited