It doesn’t matter whether you own a car dealership, hotel, law firm or a small business, your website should contain the facts.
What would happen if you were selling a car on your website for $5,000 less than it should be? Would you honor the sale? Surely there are laws to misinformation as well as legal fees associated with your soon-to-be pending litigation. (more…)
Ever notice that one banner ad that seems to follow you around as you surf the internet? It could be one for L.L. Bean, Porsche, or even a local company that knows you love a French Toast and so their ad offers 5 bucks off if you bring a friend. How and why are these ads appearing for you? Were you recently on an outdoors website researching a fly fishing trip? Did you view an ad for a new car above $50,000? The ads are all too coincidental, and the reason is: “cookies”. (more…)
The internet is rapidly progressing faster and faster, and small businesses who are not actively keeping up with the newest changes will soon be left behind. While many businesses are starting to see the benefits of driving on the social media highway, few aren’t seeing the big information signs along the way. Luckily, Obu Interactive found one highway sign particularly important that we just had to share it – localized searches. (more…)
In September Google once again changed the way we use their search engine; search once, and then your revision searches update as you type. With an idea that makes someone wonder, “Why didn’t anyone do that before?” Google Instant has found a way to deliver results even faster than it already has. (more…)
According to a Nielsen study, the average U.S. Internet user spends more time on Facebook (FB) than Google, Amazon, Yahoo!, YouTube and Wikipedia combined.
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In the book, The Search, author John Battelle talks about the database of intentions. As he states, “Billions of queries stream across the servers of these Internet services—the aggregate thought stream of humankind, online…Link by link, click by click, search is building possibly the most significant cultural artifact in the history of mankind: the Database of Intentions.” (more…)
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