One of the best ways businesses can advertise themselves in an increasingly Internet-dependent world is through an online press release. Not only can an online press release help you reach a broader audience—potentially in the millions—it can help you establish credibility in your particular industry. (more…)
This blog post is in response to a Wall Street Journal article from Monday, August 11, 2008
For those of you with a small business and no website, reading this WSJ article needs to go on the weekend “To Do” list. Even if you choose to have a company build and maintain your website, the article covers the basics that all business owners must understand in order to avoid additional fees and misc services many providers pitch. (more…)
Google’s growth and buzz has accomplished the goal of bringing tens of thousands of advertisers to its cost-per-click network, AdWords. Now its getting competitive, expensive, and killing the once brilliant ROI all the early advertisers had basked in. (more…)
Online marketing is a must for businesses that want to keep pace in today’s tech-forward society. Even now, in a weak economy, the amount spent on Internet advertising continues to grow. However, with so many competing Internet advertising strategies, business owners may find themselves at a loss as to which strategy will provide the greatest ROI. (more…)
Marketing falls into two traditional categories: Push & Pull. Push marketing, as it applies in the legal industry, would be TV commercials and billboards that appear claiming to defeat your DUI or recover money (more…)
When a mainstream publication like BusinessWeek does a story about web design, website usability, or the latest web technology, we in the web world get a little worried and begin reading right away. (more…)
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