Legal Marketing

Push vs. Pull: Marketing online

Sunday, August 10th, 2008

Marketing falls into two traditional categories: Push & Pull. Push marketing, as it applies in the legal industry, would be TV commercials and billboards that appear claiming to defeat your DUI or recover money (more…)

Strategies for firms that do BOTH plaintiffs and defense work

Thursday, July 31st, 2008

Law firms which practice both Plaintiff/Defense litigation have a unique dilemma when it comes to the firm website.  Unfortunately, many web companies do not have experience in servicing these kind of legal practices. (more…)

Video @ AAJ – American Association of Justice

Tuesday, July 15th, 2008

Several attorneys asked me about the matter of having video on their websites.  My answer, “Do it.” (more…)

Youtube’s privacy concerns

Sunday, July 6th, 2008

YouTube was the top web-property for activity within the United State in April 2008*.  Over 4 billion videos were viewed and an untold amount of money was generated through its ad network. (more…)

A Lesson from FindLaw

Monday, June 16th, 2008

Organization of information is as important as any other facet of your website. The challenge most major websites face and fail to remedy well (or not at all) (more…)

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