Paid Search (PPC & SEM)

Get the eyeballs of your ideal client on your website today- using Obu’s Pay Per Click management services.

If you need a turnkey solution, paid search often thought of as pay per click (PPC) or search engine marketing (SEM), is one of your most powerful tools. You set the budget and parameters  and we run with them. Considering who your audience is, what their motivations are and where they live on the web, our job is to get them to your website.

PPC works by bidding on keywords that your prospective customers are searching for, so that when they do- a link to YOUR site is displayed in the sponsored search results (usually along the top or right hand column of the page). This is separate from the natural search results that can be achieved through proper search engine optimization techniques being employed throughout your site. We work with Google AdWords, Microsoft adCenter and Yahoo! Search Marketing platforms, in addition to social networks and niche advertising networks to get your products and services found by the right target market.

As your campaign runs we continually analyze and optimize the search engines used, keywords bid upon and even the colors, tag lines, and images of your landing page in order to achieve the highest conversion levels.  In fact, many of our client’s have said that by hiring us to manage their PPC, the service easily paid for itself in time savings, and generated more business from our efforts.

View the 5 Steps we employ when building paid search campaigns.