5 Steps to Pay Per Click

Step 1: Research

Having an understanding of your business’s goals is paramount to a successful campaign. In order to target the right keywords and identify related words that may not seem immediately relevant, we explain our concepts and plan to your team – and we’ll do it in plain English so everyone understands. Because no one has a grasp of your products or services as much as you, please be ready to discuss your target audience, customers, competitors, as well as short and long-term goals. The more you can educate us, the better we will do together.

Step 2: Design Creation

If your business sells printer cartridges, we want to be sure and create specific pages that relate to the type of cartridge you may be selling. Are they multi-color cartridges, black only, or professional grade color cartridges? Creating specific website pages (landing pages) will assure that a buyer will land on a page focused to the product  or service being searched for, and this increases the chances of the buyer contacting your company.

Step 3: Campaign Development

The ad text is what will attract the attention of your customers and clients. Several factors of your target market will be considered such as, geographic area, age, demographics and income levels, as well as the time of the day (and week) which your company may be sought after most. As an example, school supplies explode in the latter part of August and into September and DUI attorneys are busiest Sunday evening – Wednesday.

Step 4: We Go “Live”

This is a time to have your team prepared. An influx of calls or email contacts without a trained answering team could result in a loss of business. A clear explanation of the campaign’s elements and overall reach will be provided prior to launch in order for your call center, intake department, or you yourself to be ready for rise in contacts.

Step 5: Testing, Tracking, Analytics

We wish every campaign began perfectly, but all will have room to improve. Typically within 2-4 weeks, our team will have been able to gather enough data to determine which search engines, ads, landing pages, phone numbers, and contact forms are producing the best results. Our goal is to deliver the maximum number of contacts while maintaining, or in some cases, reducing, your advertising expenses. As an example, if your business has a limited number of customers that it can service per day, then it makes no sense to “over market” your company. Within 30 days we will deliver a performance report of your campaign, which will allow you and your staff to see your return on investment, quantify your results, and create accurate budget forecasts.