Below are the 5 Steps we use in every Pay Per Click campaign.

Step 1of 5: Research
Having an understanding of what your business’s goals are is paramount to a successful Pay Per Click campaign. In order to target the right keywords, and identify related words that may not seem immediately relevant, we will clearly explain our concepts and plan to your team. And we’ll do it in plain English so everyone understands. Because no one has a grasp of your products or services as much as you, please be ready to discuss your target audience, customers, competitors, as well as short and long term goals. The more you can educate us, the better we will do together.

Step 2: Design Creation
If your business sells printer cartridges, we want to be sure and create specific pages that relate to the type of cartridge you may be selling. Are they multi-color cartridges, black only, or professional grade color only cartridges? Creating specific website pages (landing pages) will assure that a buyer will land on a page focused to the product being searched for , and reduce the chance of the buyer leaving the website.

Step 3: Campaign Development
The ad text is what will attract the attention of your customers and clients. Several factors of your target market will be considered such as, geographic area, age, demographics and income levels, as well as the time of the day (and week) which your company may be sought after most. As an example, school supplies explode in the latter part of August and into September.

Step 4: We Go “Live”
This is a time to have your team prepared. A sudden influx of calls or email contacts without a trained answering team could lead to delays resulting in a loss of business. A clear explanation of the campaign’s elements and overall reach will be provided prior to launch in order for your call center, intake department, or you yourself to be ready for the hopeful rise in contacts.

Step 5: Testing, Tracking, Analytics
No campaign begins perfectly. Typically within 2-4 weeks, our team will have been able to gather enough data to determine which search engines, ads, landing pages, phone numbers, and contact forms are delivering the highest ROI. Our goal is to deliver the maximum number of contacts while maintaining, or in some cases, reducing, your advertising expenses. As an example, if your business has a limited number of customers that it can service per day, then it makes no sense to over-market your company. Within 30 days we will deliver a performance report of your campaign, which will allow you and your staff to see your return on investment, quantify your results, and create accurate budget forecasts.

To speak with a member of our Pay Per Click team, use the email form below and we will contact you by phone within 3 business hours , or as you request.