Search Engine Optimization, commonly referred to as “SEO”, is the process of consistent updating and refinement of a website to improve its ranking on a search engine, such as Google, MSN and Yahoo!.  Below are examples of how business in different industries have benefited from SEO. SEO is a proven investment and includes content creation, link-popularity, cross-marketing, blogging and a bunch other internet jargon that may only confuse you.  (Read Search Engine Optimization - Part 2 , when ready to learn more.)

Here are 3 real examples demonstrating how SEO can be beneficial:

1. You are a dentist in Dallas, and a woman in nearby Addison goes to Google.com to search “dental veneers.”  It is important for your dental practice to appear on the first page of search results.  Chances are this person is over 30 years old, realizes this is a cosmetic procedure that won’t be covered by insurance, and will most likely pay with cash or credit.  It’s a good thing they found you first!

2. You are a plaintiff’s trial lawyer that represents babies that have been injured to hospital malpractice.  If a friend or relative was  to search for information about “erbs palsy,” (since there is no section in the yellow pages) it would be important for the family to find your law practice, and review their legal options with a trial lawyer that understands birth injury law - not the lawyer on TV.

3. You own a store in San Francisco that sells gifts and clothing.  A new hot seller is the “seat-belt bag,” which is a purse woven together with seatbelt material.  Your shop has all the latest variations of the bag, plus, you will ship anywhere in the country.  If you are making money selling 5 bags a day, imagine your ROI if you were shipping an additional 5 as well.

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Obu Interactive’s search engine optimization and marketing strategies can catapult you to the top of the search results, and help you dramatically increase customers, clients and sales. Contact us at 800-619-5944 to hear how we can help your business.

Read more about Search Engine Optimization - Part 2