Advertising

Best Technology for Local Businesses

Friday, May 29th, 2009

It is hard to stomach the idea of an entire slew of new technological innovations wanting a piece of your marketing budget. Perhaps you have only recently put up a website for your business and begun to make forays into Search Engine Optimization, Google Adwords, or other advertising. In response to the recent article on CNN.com, “New Search Engines Aspire to Supplement Google” one could almost hear the collective groan. (more…)

Craigslist optimization

Monday, December 22nd, 2008

Craigslist.org (CL) is the epitome of an easy to use message board for the masses.  Since most services are free, it is a great place to find tickets, buy a house or car, or get a date.  But many ads are not given the 3 additional minutes (or less) of optimization. (more…)

5 Tips for Creating an Effective Online Press Release

Wednesday, November 5th, 2008

One of the best ways businesses can advertise themselves in an increasingly Internet-dependent world is through an online press release. Not only can an online press release help you reach a broader audience—potentially in the millions—it can help you establish credibility in your particular industry. (more…)

Alternatives to Google AdWords

Sunday, September 14th, 2008

Google’s growth and buzz has accomplished the goal of bringing tens of thousands of advertisers to its cost-per-click network, AdWords. Now its getting competitive, expensive, and killing the once brilliant ROI all the early advertisers had basked in. (more…)

Search vs. Display Ads: Where Will You Put Your Money?

Thursday, September 11th, 2008

Online marketing is a must for businesses that want to keep pace in today’s tech-forward society. Even now, in a weak economy, the amount spent on Internet advertising continues to grow. However, with so many competing Internet advertising strategies, business owners may find themselves at a loss as to which strategy will provide the greatest ROI. (more…)

Search figures for June 2008

Monday, July 21st, 2008

The latest U.S. figures from comScore are in for June 2008, and Yahoo & Microsoft saw gains in search market share, while Google surpassed 7 billion searches in June. (more…)

Adwords Qualified Individual, Yahoo Search Marketing, Microsft Advertising, BB Accredited