It is hard to stomach the idea of an entire slew of new technological innovations wanting a piece of your marketing budget. Perhaps you have only recently put up a website for your business and begun to make forays into Search Engine Optimization, Google Adwords, or other advertising. In response to the recent article on CNN.com, “New Search Engines Aspire to Supplement Google” one could almost hear the collective groan. (more…)
Craigslist.org (CL) is the epitome of an easy to use message board for the masses. Since most services are free, it is a great place to find tickets, buy a house or car, or get a date. But many ads are not given the 3 additional minutes (or less) of optimization. (more…)
One of the best ways businesses can advertise themselves in an increasingly Internet-dependent world is through an online press release. Not only can an online press release help you reach a broader audience—potentially in the millions—it can help you establish credibility in your particular industry. (more…)
Google’s growth and buzz has accomplished the goal of bringing tens of thousands of advertisers to its cost-per-click network, AdWords. Now its getting competitive, expensive, and killing the once brilliant ROI all the early advertisers had basked in. (more…)
Online marketing is a must for businesses that want to keep pace in today’s tech-forward society. Even now, in a weak economy, the amount spent on Internet advertising continues to grow. However, with so many competing Internet advertising strategies, business owners may find themselves at a loss as to which strategy will provide the greatest ROI. (more…)
The latest U.S. figures from comScore are in for June 2008, and Yahoo & Microsoft saw gains in search market share, while Google surpassed 7 billion searches in June. (more…)
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