The early days of search engine spiders ruined many content writers. Those that studied how to clearly convey a message began stuffing keywords into website content to improve a website’s Google positioning. To avoid issues with duplicate content, the thesaurus was a handy reference tool, but the content was now just boring with different words. READ MORE

As consumers we often glaze over the benefits of a service or product even if it is something we clearly need. Consider the sandwich that helped an overweight guy named Jared lose 150lbs. Once the human READ MORE

Perhaps we got your attention with that tag line…and hopefully you clicked in order see pictures of, well, not any of us. But there are two points to be made in the post: A good tag line is critical to gaining clicks and attention; and two, people LOVE pictures on the web. Here is why: READ MORE