Friday, January 23rd, 2009
Brad Pitt uttered these words in the movie Ocean’s Eleven as a response to George Clooney’s question, “Why do they always paint hallways that color?” Colors are carefully selected in places that have a defined function or goal; perhaps in the casino’s instance, it was to relax the employees and guests.
From a website’s structure, to images, media, and content font, the colors used will subconsciously send a message to the reader. And if you are wondering why many professional companies use the color blue, for instance, this post will shed some light. (more…)
Tags: content, Optimization, scanning, usability, web design, website
Posted in Obu's Blog, Social Media | 3 Comments »
Monday, October 6th, 2008
The early days of search engine spiders ruined many content writers. Those that studied how to clearly convey a message began stuffing keywords into website content to improve a website’s Google positioning. To avoid issues with duplicate content, the thesaurus was a handy reference tool, but the content was now just boring with different words. (more…)
Tags: content, scanning, SEO
Posted in Obu's Blog | No Comments »
Tuesday, June 24th, 2008
As consumers we often glaze over the benefits of a service or product even if it is something we clearly need. Consider the sandwich that helped an overweight guy named Jared lose 150lbs. Once the human (more…)
Tags: content
Posted in Obu's Blog | 1 Comment »
Thursday, June 19th, 2008
Perhaps we got your attention with that tag line…and hopefully you clicked in order see pictures of, well, not any of us. But there are two points to be made in the post: A good tag line is critical to gaining clicks and attention; and two, people LOVE pictures on the web. Here is why: (more…)
Tags: content, Optimization, website
Posted in Obu's Blog, Search Engine Web Site Design | No Comments »
