It is hard to stomach the idea of an entire slew of new technological innovations wanting a piece of your marketing budget. Perhaps you have only recently put up a website for your business and begun to make forays into Search Engine Optimization, Google Adwords, or other advertising. In response to the recent article on CNN.com, “New Search Engines Aspire to Supplement Google” one could almost hear the collective groan. (more…)
Video sharing is all the rage these days, and not just for bored teenagers who want to share with their best Britney impersonation or gripe about school. It has become one of the most effective and widely used marketing tools in media today. (more…)
One of the best ways businesses can advertise themselves in an increasingly Internet-dependent world is through an online press release. Not only can an online press release help you reach a broader audience—potentially in the millions—it can help you establish credibility in your particular industry. (more…)
This blog post is in response to a Wall Street Journal article from Monday, August 11, 2008
For those of you with a small business and no website, reading this WSJ article needs to go on the weekend “To Do” list. Even if you choose to have a company build and maintain your website, the article covers the basics that all business owners must understand in order to avoid additional fees and misc services many providers pitch. (more…)
Google’s growth and buzz has accomplished the goal of bringing tens of thousands of advertisers to its cost-per-click network, AdWords. Now its getting competitive, expensive, and killing the once brilliant ROI all the early advertisers had basked in. (more…)
Online marketing is a must for businesses that want to keep pace in today’s tech-forward society. Even now, in a weak economy, the amount spent on Internet advertising continues to grow. However, with so many competing Internet advertising strategies, business owners may find themselves at a loss as to which strategy will provide the greatest ROI. (more…)
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