Optimization

“They say that taupe is very soothing…”

Friday, January 23rd, 2009

Brad Pitt uttered these words in the movie Ocean’s Eleven as a response to George Clooney’s question, “Why do they always paint hallways that color?”  Colors are carefully selected in places that have a defined function or goal; perhaps in the casino’s instance, it was to relax the employees and guests.

From a website’s structure, to images, media, and content font, the colors used will subconsciously send a message to the reader.  And if you are wondering why many professional companies use the color blue, for instance, this post will shed some light. (more…)

No One Goes to Your Homepage

Monday, November 10th, 2008

Google ranks websites, right?

Not exactly. (more…)

Strategies for firms that do BOTH plaintiffs and defense work

Thursday, July 31st, 2008

Law firms which practice both Plaintiff/Defense litigation have a unique dilemma when it comes to the firm website.  Unfortunately, many web companies do not have experience in servicing these kind of legal practices. (more…)

Video @ AAJ – American Association of Justice

Tuesday, July 15th, 2008

Several attorneys asked me about the matter of having video on their websites.  My answer, “Do it.” (more…)

Right from Google’s mouth – choosing an SEO company

Thursday, July 10th, 2008

Its nice to see that Google put together this information on choosing an SEO.  While it sounds a bit scary when (more…)

How pretty faces make better banner ads

Monday, June 30th, 2008

We might as well come out say it, we don’t like “banner ads” that much.  Then again, its not like we have a fondness for billboards on the side of the highway either.  Its just that sometimes they can get in our way (more…)

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