The early days of search engine spiders ruined many content writers. Those that studied how to clearly convey a message began stuffing keywords into website content to improve a website’s Google positioning. To avoid issues with duplicate content, the thesaurus was a handy reference tool, but the content was now just boring with different words.

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If you use the Google toolbar when surfing the web then you have probably seen the little green colored box that refers to Google’s Toolbar PageRank(PR); their proprietary tool that simplifies which websites are more important than others on a scale of 1-10 (or zero if you have no PageRank).

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Traditional Search Engine Optimization (SEO) has long been the practice of many companies.  The client paid the fees proposed by the SEO company, and the SEO company achieved the placement for the desired search terms of the client.  When this worked everyone was happy.

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Its nice to see that Google put together this information on choosing an SEO.  While it sounds a bit scary when

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In order to be a part of a search engine’s results, general guidelines must be followed.   These guidelines are available for any search engine, and you can find Google’s here.

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