This blog post is in response to a Wall Street Journal article from Monday, August 11, 2008

For those of you with a small business and no website, reading this WSJ article needs to go on the weekend “To Do” list. Even if you choose to have a company build and maintain your website, the article covers the basics that all business owners must understand in order to avoid additional fees and misc services many providers pitch.

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If you use the Google toolbar when surfing the web then you have probably seen the little green colored box that refers to Google’s Toolbar PageRank(PR); their proprietary tool that simplifies which websites are more important than others on a scale of 1-10 (or zero if you have no PageRank).

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If they are standing up and shouting out in Oklahoma City that a law firm MUST have a website, you know its not an option anymore.

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Gaining online credibility is paramount in an internet driven world. Internet users now have the ability to compare business to business and determine how they can meet their specific needs with just a few clicks.

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Perhaps we got your attention with that tag line…and hopefully you clicked in order see pictures of, well, not any of us. But there are two points to be made in the post: A good tag line is critical to gaining clicks and attention; and two, people LOVE pictures on the web. Here is why:

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