Ally Idell

Digital ProducerGo Back

Ally is driven by smart communication determined by audience motivations. Why do they, or should they, care about what is being served up? This quest for messaging perfected all started when she was a curious kid who wondered why people act and react the way that they do. This led Ally to double major in communications and psychology at UC Santa Barbara and to follow that up with a masters in communication management at USC. In between the two, she worked in destination marketing and consumer brand development. Before joining Obu, she spent three years working in account management and strategy at a global digital marketing agency in San Francisco.

A San Diego native, Ally explored the open positions in Southern California and found the Obu website. Ally and her husband Dan packed up their Prius and have since made San Diego their home, again.