The video age is here and will grow substantially - into our cell phones and mobile devices.  By today’s standards, most professional companies have a website.  Between now and the next few years, it will be expected for professionals to at least offer a high quality video welcoming the user to the website and the company. Obu Interactive can help your company create an online videos to be used for corporate identity, case studies, branding, or simply an entertaining welcome video.

The benefits of videos and motion graphics can be substantial, and it is important to use a professional.

Below are a few points to know:

1. Look for a good “showreel” - The showreel is a portfolio of work to review. It should be easy to navigate and clearly display each video. While looking at the showreel, consider what your goals are, and understand that yours may be different from what is found in the portfolio.

2. Who is on their client list - The client list may be found in the showreel, if not, ask for a full client list. Rolex, BMW, or Whole Foods are impressive names, but agencies with exclusive clients may cost more than you are willing to budget.

3. What is the time line - If you need a video by a certain time, be clear and up front about a due date. Also, be concerned if the company does not ask about a due date, or casually says “we can wrap this up in a day or two.”  Professionals budget their time and give definite delivery dates.

4. Your goals - Beware of companies that don’t ask about your goals, or what you want out of the video. You know more about what you want than the production company. Many companies just “run with it” and miss on all the target goals a company strives for.

5. Which work is their favorite - A video producer is a creative person, so they will naturally have a list of favorites and perhaps one that is their black sheep. Feel free to ask why, as it will show that you have an interest in not just your final result, but them personally.

Video production for your website reflects your business’s image. Make sure that you are comfortable with the production company and have no reservations about the project. If there is hesitation, it’s probably for a good reason.  If you would like a quote, or wish to view our showreel, call us at 800-619-5944.