We love helping great lawyers
help good people.
WHO WE ARE
How Obu Interactive began
What started out as a small crew quickly grew into a thriving, tight-knit team of skilled, passionate people of integrity who sincerely cared about making a difference in the lives of others. We know not every marketing agency is privileged to operate with this kind of purpose, and it’s what sets us apart in our field. We are driven to produce the very best work for our clients because quality marketing matters, and in our niche, it can even help change a person’s life.
We know you work hard to make a person’s future a whole lot easier after a tragic accident. As long as you have a mission, we’ll be here to help you fulfill it.
WHO WE ARE
About OBU Interactive
More than thirteen years ago, Obu Interactive’s founders left their previous jobs and decided to start their own company. Their goal: to help connect lawyers with the people who need them the most. They would accomplish this through the realm of digital marketing.
What started out as a two-man crew quickly grew to become a thriving team of skilled, passionate individuals who actually care about making a difference in the lives of others. We know not every marketing agency operates with the same kind of purpose, and it’s this shared goal that drives us to produce the very best work for our clients. Quality marketing matters, and in our niche, it can help change a person’s life.
Our team still runs on this greater vision to this day, and it works. Simply ask any of our clients who trust us year after year to help them find the right cases, the right people to help.
On an afternoon in October 1999…
My grandmother, Fay, was laid on her back on a gurney with her head tilted to one side and was vomiting into my hands.
The vomiting was caused by a high dose of Vicodin to dull her pain. In my grandmother’s pragmatism, she mustered in pain, “Please don’t let it get in my hair or Suzette (her stylist) will have a fit!” A piece of a chipped tooth was dangling in her hair.
Rewinding the clock about six hours, it was a pristine fall morning in San Diego. My grandmother was headed to her weekly ladies bridge game and it was her turn to bring a snack, so she stopped by the local Safeway (grocery store) for a half dozen oranges. After checking out she walked out the sliding doors and turned left heading to her car, walking along a breezeway passing through a strip mall.
Adjacent to the Safeway was a popular store at the time known as RadioShack. This particular morning they were demoing a new satellite TV technology known as DirectTV. To display the picture on televisions indoors, they had a satellite in a parking lot and ran the cables about 50 yards across the parking lot, up over a curb, and loosely taped across the walkway into RadioShack.
Now, my grandmother was a brisk walker. She could take the grandkids to SeaWorld all day long and pop up the next day for an encore if needed. This would be the last day she walked without aid.
Carrying her oranges she tripped over the poorly marked wires and fell forward on her left side, breaking her wrist and hip, and crashing her teeth into the cement. She laid there in agony, with bits of her teeth by her face. An ambulance came within moments and transported her to the hospital where she underwent multiple surgeries to repair her wrist and hip that week. She would see the dentist to fix her broken teeth in the following weeks.
Her recovery was not going well. The HMO had a limited budget for convalescent homes, and my grandmother had developed painful bedsores — open wounds in the body from the blood not circulating through the tissues. The recovery was slow, she eventually caught pneumonia from another patient and died from her complications in September 2000.
Her medical provider was the same one my grandfather had at the time of his death in 1995. He died from complications during a surgical procedure where the necessary life-saving procedure could not be performed due to since-lifted age and health insurance restrictions.
My grandmother’s case was a mix of premises liability leading to what was essentially a wrongful death. We were recommended to a lawyer the family knew, and even though it was not his specialty, he assured us he could do it. That guy definitely saw dollar signs.
RadioShack and DirectTV’s lawyers were a legal army. They had a job to do and did it well. They overwhelmed our family’s ambitious lawyer who frequently presented an excuse, and his communication was poor.
Backed into a corner, a very low settlement that covered only direct medical bills had to be accepted.
As you can imagine given my grandfather’s situation, I’m not a big fan of health insurance companies and considered lighting the RadioShack on fire several times. More than anything I realized what a bad job our lawyer did. He was later disbarred for other legal malpractice.
Less than a year later, I saw the same DirecTV satellite in another parking lot running wires into a RadioShack. No change for the safety of others ever came.
So, what is Obu?
Obu is the product of a founder who is intrigued by user behavior and analytics, coupled with a mission to ensure when a family needs a lawyer, they find a lawyer with the experience and resources to ensure that the negligent parties will be held accountable. And more importantly, that the same devastating injury, or death, will not happen to someone else.
This is why at Obu when it comes to selecting the clients we choose to work with we live by the motto: We will only work with a lawyer who we would hire to represent our own families.
We do it for my grandmother and the tens of thousands who have suffered from corporations who put profits over people.
We take you seriously.
You’ll soon see that we take our clients seriously. Ourselves, not so much. We don’t make it out of the office very often, but when we do, you can find us flying out to meet clients in person, networking at conferences or showing up to support them in their philanthropic efforts. In short, we actually give a damn.
Selected as One of the Top 20 Best Advertising Agencies in San Diego
In the past year working with Obu, I have retained cases that resolved for well over $1 million.
– CA Sexual Assault Lawyer & Founding Partner
There are many marketing companies to go to, and I’ve tried nearly all. Some have strengths, but Obu strives for the best overall performance and sheer dedication. Obu’s team is relentless to deliver the best results.
– NY Personal Injury Lawyer & Founding Partner
There are a lot of choices you have to make in this industry, and choosing Obu is a safe bet.
– TX Personal Injury Lawyer
Bad internet marketing companies waste your time and money by forcing you to chase bad leads. Obu’s strategies create a high inquiry-to-case ratio while ensuring that volume remains consistent.
– FL Mass Torts Lawyer
*Attorney names have been redacted for privacy.
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