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What Is a Website Scrub for Law Firms?

What Is a Website Scrub for Law Firms?

As with forests, so with law firm websites — burn out the deadwood for a healthy, thriving environment.   As a legal marketing firm, the first step we at Obu Interactive recommend for our new clients is to start fresh with a “website scrub,” which is a one-time...

Why Do You Need TOFU in Your Legal Marketing Diet?

Why Do You Need TOFU in Your Legal Marketing Diet?

A funnel in your home might be the tool you use to put flour in a storage jar, or oil in your engine. A digital marketing funnel functions similarly, taking a large amount of input and narrowing it to a specific goal. This is a type of “sales funnel,” which is a...

What Are Good Lawyer Blog Topics for Personal Injury Firms?

What Are Good Lawyer Blog Topics for Personal Injury Firms?

How does a lawyer walk the line between authoritative and approachable in a blog entry? How can your firm best maintain that tone over time in regular articles or opinion posts? The answers matter when it comes to web traffic and lead conversion—if your potential...

Why Ask Why? The Definition of Peer Review in Legal Marketing

Why Ask Why? The Definition of Peer Review in Legal Marketing

There are many buzzwords around marketing management, office teamwork, and workplace functionality between departments. “Did everyone have some synergy this morning? Are you innovating strategically and strategizing your innovations enough?” At the end of the day, the...

Leading With Morals in Legal Marketing

Leading With Morals in Legal Marketing

The founding of Obu Interactive and its focus ever since has been about more than legal marketing. Our mission is to connect those in need of legal help with those who work to provide aid and advocacy. Towards that effort, we work with law offices that are in the...

5 Law Firm Social Media Strategies and Which One Actually Works

5 Law Firm Social Media Strategies and Which One Actually Works

Social media is no longer just a place to keep up with friends and family, it’s a tool for businesses to sell, market, and connect with current and potential clients. As a law firm in 2019, you might be asking yourself, “Do I need to be on social media? Is legal...

What Is a Website Scrub for Law Firms?

What Is a Website Scrub for Law Firms?

As with forests, so with law firm websites — burn out the deadwood for a healthy, thriving environment.   As a legal marketing firm, the first step we at Obu Interactive recommend for our new clients is to start fresh with a “website scrub,” which is a one-time...

Why Do You Need TOFU in Your Legal Marketing Diet?

Why Do You Need TOFU in Your Legal Marketing Diet?

A funnel in your home might be the tool you use to put flour in a storage jar, or oil in your engine. A digital marketing funnel functions similarly, taking a large amount of input and narrowing it to a specific goal. This is a type of “sales funnel,” which is a...

What Are Good Lawyer Blog Topics for Personal Injury Firms?

What Are Good Lawyer Blog Topics for Personal Injury Firms?

How does a lawyer walk the line between authoritative and approachable in a blog entry? How can your firm best maintain that tone over time in regular articles or opinion posts? The answers matter when it comes to web traffic and lead conversion—if your potential...

Why Ask Why? The Definition of Peer Review in Legal Marketing

Why Ask Why? The Definition of Peer Review in Legal Marketing

There are many buzzwords around marketing management, office teamwork, and workplace functionality between departments. “Did everyone have some synergy this morning? Are you innovating strategically and strategizing your innovations enough?” At the end of the day, the...

Leading With Morals in Legal Marketing

Leading With Morals in Legal Marketing

The founding of Obu Interactive and its focus ever since has been about more than legal marketing. Our mission is to connect those in need of legal help with those who work to provide aid and advocacy. Towards that effort, we work with law offices that are in the...

5 Law Firm Social Media Strategies and Which One Actually Works

5 Law Firm Social Media Strategies and Which One Actually Works

Social media is no longer just a place to keep up with friends and family, it’s a tool for businesses to sell, market, and connect with current and potential clients. As a law firm in 2019, you might be asking yourself, “Do I need to be on social media? Is legal...

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