Obu Interactive uses marketing psychology insights and website user experience data to effectively reassure your prospective clients. With this proficiency, we develop the optimal way to match people with the lawyer/legal services that best suit their situation. When...
This page was originally authored in 2017 and due to considerable traffic and questions from lawyers, has since been updated in June 2022. As questions were common to how to get the leads early, we have revised this post to focus on the first three steps to take...
What Is “Bedside Manner” for Lawyers, and How Can Your Legal Marketing Firm Capture It? What Is “Bedside Manner” for Lawyers, and How Can Your Legal Marketing Firm Capture It? What Is “Bedside Manner” for Lawyers, and How Can Your...
As with forests, so with law firm websites — burn out the deadwood for a healthy, thriving environment. As a legal marketing firm, the first step we at Obu Interactive recommend for our new clients is to start fresh with a “website scrub,” which is a one-time...
A funnel in your home might be the tool you use to put flour in a storage jar, or oil in your engine. A digital marketing funnel functions similarly, taking a large amount of input and narrowing it to a specific goal. This is a type of “sales funnel,” which is a...
How does a lawyer walk the line between authoritative and approachable in a blog entry? How can your firm best maintain that tone over time in regular articles or opinion posts? The answers matter when it comes to web traffic and lead conversion—if your potential...
We’re a San Diego-based legal marketing agency who’s been serving personal injury firms nationwide for over ten years. Like you, we want to make the world a better place.
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