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What Is “Bedside Manner” for Lawyers, and How Can Your Legal Marketing Firm Capture It?

What Is “Bedside Manner” for Lawyers, and How Can Your Legal Marketing Firm Capture It?

by Obu | May 31, 2022 | Internet Marketing, Legal Marketing Insight, obu

What Is “Bedside Manner” for Lawyers, and How Can Your Legal Marketing Firm Capture It? What Is “Bedside Manner” for Lawyers, and How Can Your Legal Marketing Firm Capture It? What Is “Bedside Manner” for Lawyers, and How Can Your...
What Is a Website Scrub for Law Firms?

What Is a Website Scrub for Law Firms?

by Obu | Feb 21, 2022 | Internet Marketing, Legal Marketing Insight, obu

As with forests, so with law firm websites — burn out the deadwood for a healthy, thriving environment.   As a legal marketing firm, the first step we at Obu Interactive recommend for our new clients is to start fresh with a “website scrub,” which is a one-time...
Why Do You Need TOFU in Your Legal Marketing Diet?

Why Do You Need TOFU in Your Legal Marketing Diet?

by Obu | Nov 23, 2021 | Internet Marketing, Legal Marketing Insight, obu

A funnel in your home might be the tool you use to put flour in a storage jar, or oil in your engine. A digital marketing funnel functions similarly, taking a large amount of input and narrowing it to a specific goal. This is a type of “sales funnel,” which is a...
What Are Good Lawyer Blog Topics for Personal Injury Firms?

What Are Good Lawyer Blog Topics for Personal Injury Firms?

by Obu | Nov 1, 2021 | Internet Marketing, Legal Marketing Insight, obu

How does a lawyer walk the line between authoritative and approachable in a blog entry? How can your firm best maintain that tone over time in regular articles or opinion posts? The answers matter when it comes to web traffic and lead conversion—if your potential...
Why Ask Why? The Definition of Peer Review in Legal Marketing

Why Ask Why? The Definition of Peer Review in Legal Marketing

by Obu | Oct 15, 2021 | Internet Marketing, Legal Marketing Insight, obu

There are many buzzwords around marketing management, office teamwork, and workplace functionality between departments. “Did everyone have some synergy this morning? Are you innovating strategically and strategizing your innovations enough?” At the end of the day, the...
Leading With Morals in Legal Marketing

Leading With Morals in Legal Marketing

by Obu Team | Sep 13, 2021 | Internet Marketing, Legal Marketing Insight, obu

The founding of Obu Interactive and its focus ever since has been about more than legal marketing. Our mission is to connect those in need of legal help with those who work to provide aid and advocacy. Towards that effort, we work with law offices that are in the...
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Who is obu?

 

We’re a San Diego-based legal marketing agency who’s been serving personal injury firms nationwide for over ten years. Like you, we want to make the world a better place.

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