A law firm photoshoot showcases competence, compliance, and creativity.
A law firm photoshoot showcases competence, compliance, and creativity.
A law firm photoshoot showcases competence, compliance, and creativity.
Everything You Need to Know Before Your Law Firm’s Photoshoot
Whether you’re a large corporate law firm or a boutique practice, a professional photoshoot elevates your visual representation and pushes your brand to new heights.
Preparing for a professional photoshoot can seem like a daunting task, especially when it comes to capturing the essence of your esteemed law firm. Whether you’re updating your website, growing your team, or refreshing your marketing materials, it’s important to start with some guidelines to ensure a successful and impactful photoshoot.
At Obu Interactive’s legal marketing agency, our team helps attorneys and their firms optimize their digital presence. This includes written content, website layout and design, as well as unique image selection and creation. In this article, we’ll take you through the essential steps and considerations, from choosing the right photographer to understanding the nuances of legal branding and visual storytelling.
Read on for tips on how to make a photoshoot an efficient use of your time. Also learn why it matters to create original photos with your actual attorneys. Contact Obu Interactive at (800) 619-5944 for help scheduling a law firm photoshoot today, and how to get the full use of them when advertising across all your digital platforms.
3 Essential Law Firm Photoshoot Tips (With Free Downloadable Shot List)
Preparing for a professional law firm photoshoot involves several key steps to ensure a successful outcome. Here’s a list of photoshoot prep tips you should consider:
- Logistics: Set the date, hire an experienced photographer, and prepare the office to be photographed. This will likely involve coordinating with the photographer to cover any specific requirements or constraints, such as available space, lighting, or props.
- Dress code: Advise participants on appropriate attire for the shoot, such as trial-ready wardrobe and grooming, or a color palette that matches the firm’s logo or brand.
- Shot list and poses: Collaborate with the photographer to create a shot list, or use Obu Interactive’s basic essentials shot list as a starting template. Discuss desired poses or compositions taking into account different body types, skin tones, and camera-shyness.
Remember that having a photoshoot can be fun, and doesn’t have to feel like a chore. Encourage participants to relax and be themselves during the shoot, and to trust the photographer’s advice for creating natural and authentic-looking photos.
Free Resources
Download our working shot list from Obu Interactive’s legal marketing team here . It includes concepts for individual and group photos, indoor and outdoor, plus photos of your office’s interior and exterior (helpful for including alongside directions and parking information). See also this PDF of sample photos for inspiration.
Contact us online or by calling (800) 619-5944 for help with original photo marketing, and other SEO or content services for your online presentation.
Why Does Marketing Photography for Law Firms Matter?
As a practicing lawyer, you may wonder why you have to dress up for a photoshoot. Is it really that important you and your associate attorneys appear on your website and social media? Yes! Legal marketing photography is important, and here’s why:
1. Look Like the Professional You Are
If this is your firm with your name on the stationery, your image is part of the brand you’re building. Just as you wouldn’t arrive at trial wearing whatever was clean that morning, your website should showcase your best side. Setting aside one day to have your hair and makeup done, your best suit on, and arranging for a flattering background is worth the effort because a picture will preserve that image to advertise you at your best.
Similarly, for new partners or associate attorneys added to your office, it’s worth ensuring that their image rises to the level they’ve earned with their excellent work. Don’t just use the graduate portrait they left law school with, take the occasion of a new partner and make it the reason to update your look.
2. Avoid False Advertising With Stock Photos
Keeping your website Bar Compliant while advertising your services is essential. For example, some state bar associations require that all stock photos of models or actors be posted with a disclaimer that they are not the actual attorney or a real client of the firm.
Using stock images of attorneys could be considered misrepresentation or false advertising. An easy way to avoid compliance issues and gain peace of mind is to simply create high-quality photos of your lawyers and office staff.
Additionally, while it’s easy enough to go to iStock for generic photos illustrating car accidents or injured patients, there is more to consider beyond just slapping the first nice picture you see onto your website. Not only must you ensure that any stock photos you use are commercially licensed, you also need to make sure it isn’t the exact same photo or shoot as other competitive attorneys in your market.
The services of a legal marketing agency like Obu Interactive can help you stand out by creating unique, branded content exclusively for your firm.
3. Reuse Photo Content Across Platforms
The headshots and group photos you take in a professional shoot can be used over and over again. For the time cost of one afternoon, you can have photos that remain useful for years.
For example, on your website’s Home page, About Us page, and Contact page, potential clients can see the smiling faces of the legal minds they may want to work with. Photos can also be used in paid ad campaigns targeting online users who may be eligible for a class action suit.
Finally, both individual and team photos can be for social media profiles on LinkedIn, Facebook, and Instagram to promote brand consistency across platforms.
The benefits are clear, you just have to make the executive decision to get it done.
Rest assured, you don’t have to spend too much time thinking about a photoshoot. Hire a photographer with a proven portfolio, or trust a legal marketing team like Obu Interactive to arrange for a local photoshoot — we’ll supply you with prep tips and a tailored shot list to help ensure a smooth operation.
Contact Obu Interactive for Law Firm Photography Tips
A picture is worth a thousand words, and if you take a picture, it’ll last longer. Cliche but true, photographs are a visual art that can help your prospective clients notice your website, assess your demeanor, and enable them to picture themselves working with you.
Why Hire Obu Interactive
The team at Obu Interactive has years of experience in scrubbing old websites and upgrading digital marketing performances for law firms. We can handle everything from visually rich website builds, to topical blog content, to improved search rankings and an increase of qualified leads.
So, are you looking to update attorney headshots, capture team photos, or showcase your office environment? Contact Obu Interactive at (800) 619-5944 — we can help you set up a successful law firm photoshoot, and optimize your website and social media accounts to feature the final product in full glory.
