by Obu | Nov 15, 2013 | Legal Marketing Insight, Search Engine Optimization
Let’s face it: the churn of creating interesting content in the legal niche isn’t the easiest of tasks, yet it’s an oh-so-important element of your marketing strategy. The good thing, though, is that with a little free thinking and guidance you can dream up blog... by Obu | Jan 23, 2009 | Social Media
Brad Pitt uttered these words in the movie Ocean’s Eleven as a response to George Clooney’s question, “Why do they always paint hallways that color?” Colors are carefully selected in places that have a defined function or goal; perhaps in the... by Obu | Oct 6, 2008 | Legal Marketing Insight
The early days of search engine spiders ruined many content writers. Those that studied how to clearly convey a message began stuffing keywords into website content to improve a website’s Google positioning. To avoid issues with duplicate content, the thesaurus... by Obu | Jun 24, 2008 | Legal Marketing Insight
As consumers we often glaze over the benefits of a service or product even if it is something we clearly need. Consider the sandwich that helped an overweight guy named Jared lose 150lbs. Once the human element is added and a back story is created, many more people... by Obu | Jun 19, 2008 | Web Design
Perhaps we got your attention with that tag line…and hopefully you clicked in order see pictures of, well, not any of us. But there are two points to be made in the post: Good content, like a strong tag line is critical to gaining clicks and attention; and two,...
