I recently had the opportunity to write a blog post for reTHINK Law Firm Consulting about how law firms can use Twitter. Twitter is a relatively new medium for law firms, and not too many firms are using the social media channel to their advantage.
With that said, I felt it a good idea to talk about using Twitter as an extension to the law office. The more a law firm can relate to Twitter in real-life terms the easier it is to understand and use to their advantage.
Here are some tips:
- Be inviting so your followers know you’re human and that your law firm is there to help.
- Tweet about your experience and expertise so that readers know how great you are.
- Use Twitter’s Advanced Search to find law-related questions, and then answer them.
- Tweet your case results and tweet them often.
- Cause Marketing – tweeting your goodwill conveys a positive persona
Twitter, and any marketing for that matter, takes a lot of time of which lawyers don’t have much. In fact, in a recent discussion on LinkedIn, “time” is one of the biggest reasons law firms fail (subscription required) in their marketing goals.