MIRENA IUD CASE STUDY
Strategy that works.
How we saved our client money,
doubled their page visitors and improved lead quality.
CLIENT
Obu Client (anonymous)
SERVICES
Landing Page Design and PPC for Mirena iud product
Results
Reducing the cost per qualified lead by 33%, increasing traffic by 133% within 3.5 months
PRIMARY GOALS
We wanted to:
- Improve lead quality
- Increase the conversion rates on page
- Increase traffic
CLIENT
Obu Client (anonymous)
SERVICES
Landing Page Design and PPC for Mirena iud product
Results
Reducing the cost per qualified lead by 33%, increasing traffic by 133% within 3.5 months
PRIMARY GOALS
We wanted to:
- Improve lead quality
- Increase the conversion rates on page
- Increase traffic
CLIENT STORY
Lucy’s story
“I was checking my Facebook one day and saw this Mirena IUD Lawsuit ad. I clicked on it and realized that all the side effects I had from my Mirena device qualified me for compensation. When I called the number on the ad, Christina was so helpful and understanding. The whole staff was very caring and sensitive to my needs. If I hadn’t found FWP, I would still be struggling to cover all my medical costs from the damage I suffered using Mirena IUD. I’m so glad I found them.” – Lucy
STRATEGY
Here’s what we set out to do
- Goal #1: Targeting the right audience
We first needed an in-depth understanding of the criteria of a qualified lead. To do this, we asked our client for status updates on which previous leads turned into cases. - Goal #2: Increase on-page conversion
We needed to understand how users were interacting with the existing page, such as how far down they were scrolling, whether the contact form was too complex and which sections of content they engaged with the most. - Goal #3: Increase paid advertising traffic
We accessed and researched different interest groups as well as tested different keywords and ads texts.
EXECUTION
Here’s how we did it
- After getting the status updates on the leads from our client, we ran an analysis on the qualified leads to find common characteristics. We concluded that most qualified leads were women between the ages of 25 and 44 who had Pseudotumor Cerebri as a result of using the Mirena IUD.
- We then adjusted the landing page content as well as our advertising target to increase and improve the quality of the leads.
- Based on the analysis of qualified leads and interest group research, our advertising expert expanded our ads to new and more focused, relevant interest groups. We modified ad text to address the new, more specified target audience. We discovered that our target audience interacted with social media frequently and designed corresponding display ads for those social media channels.
RESULTS
The outcome
In just over 3 months (105 days):
- The client’s ROI improved by 66.70%
- The on-page conversion rate increased by 41.67%
- Paid advertising traffic increased by 133.37%
RESULTS
The outcome
In just over 3 months (105 days):
- The client’s ROI improved by 66.70%
- The on-page conversion rate increased by 41.67%
- Paid advertising traffic increased by 133.37%
Learn more about how to get results
SERVICES
How can we serve your firm?
From data analytics to website design, we’ve got you covered. If you’re not sure what you’re looking for, simply reach out to us and we’ll be happy to discuss your firm’s needs.
ONLINE ADVERTISING
CONTENT MARKETING
LEAD GENERATION (PPC)
SEARCH ENGINE OPTIMIZATION (SEO)
WEBSITE DEVELOPMENT
SOCIAL MEDIA ADVERTISING
SERVICES
How can we serve your firm?
From data analytics to design, we’ve got you covered. If you’re not sure what you’re looking for, simply reach out to us and we’ll be happy to discuss your firm’s needs.
- ONLINE ADVERTISING
- CONTENT MARKETING
- LEAD GENERATION
CONVERSION OPTIMIZATION
- SEARCH ENGINE OPTIMIZATION
- WEBSITE DEVELOPMENT
- DATA REPORTING
USABILITY TESTING
SERVICES
Customize Your Plan
From data analytics to design, we’ve got your firm covered. Choose from the following areas to customize your plan or let’s chat about creating a package deal.
- CONTENT MARKETING
- CONVERSION OPTIMIZATION
- SEO
- WEB DESIGN
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