Case Study: Local and National Superstars

Oshman & Mirisola

Marketing in the "Big Apple" can be a big headache given the competition, culturally diverse neighborhoods and languages, and local laws. With the population of the New York metro area in excess of 10 million and New Jersey having another 10 million, the law firm of Oshman & Mirisola leverages Obu to provide local cases while trying to reduce the costly junk leads that can bog down a firm.

Location: New York, New York
Geo-Target: New York and Nationwide
Hired Obu in: 2009
Recreated Website: 2009 & 2014

Local and National Superstars

The firm also maintains a mass tort practice. While New York dominates their statistics for incoming users, California and Texas also provide tens of thousands of users annually to their website, often from Americans seeking legal information on mass tort-related and pharmaceutical matters.

The latest iteration of launched in May 2015 is an investment that will pay for itself in the first 90 days, if not sooner. Statistics showed that the average time on page doubled July 2015! Time on page is an important metric, as it is often associated with more contacts. This proved to be true.

Notable increases:

  • Traffic was up 38% in April 2014-April 2015 when compared to April 2011-April 2012.
  • Increased the firm’s Facebook fan base to over 2,000 organic users in 10 months — a 1,800% increase.

Latest numbers in July 2015 show improvements from April, with a bounce rate improvement of 10% due to an improved responsive format.

“Hands down Obu is still the best in the legal industry when it comes to Internet presence management. What I mean by that is they watch your reviews and news bites related to the firm, leverage whenever possible, manage a firm’s paid search, social media, and they are always improving their SEO efforts. They do a great job with a fully hosted solution so my lawyers can focus on the firm’s cases.” – Ted Oshman