Case Study: It’s Grow Time

Plevin & Gallucci

Frank Gallucci, Senior and Managing Partner of Plevin & Gallucci and current President of the Ohio Association for Justice, was committed to revamping the firm’s image. Entrusting the project to Obu, Frank made strategic improvements to help give the firm’s website an edge over the competition with all new attorney photos, video testimonials and considerably more content.

Location: Cleveland & Columbus, Ohio
Geo-Target: Cleveland
Hired Obu in: Early 2012

It’s Grow Time

The result since the new site’s launch in the Summer of 2012 was a steady increase in traffic, as Obu improved the link structure and streamlined website SEO factors. These initial efforts helped to pull the website from just a few hundred visitors per month to within a year breaking the 1000 mark. By Summer 2013 traffic increased more than 50%, and the firm was seeing a steady flow of desired cases from their internet strategy. By the same time in 2014 traffic increased another 25% and the firm expanded into Columbus and soon thereafter, Waverly, Ohio.

As of April 2015, traffic was up another 30% over July 2014, and other key performance metrics, from “bounce rate” to time on page to emails and phone call intakes, improved substantially.

My firm’s successes can be attributed to a number of factors. One of them is the Obu team and their tremendous flexibility to grow with my firm. Obu’s responsiveness to requests and clarification in the pros and cons help me make better decisions. It has also been a pleasure to not have to “watchdog” their performance, trust in them as individuals, and the proof is in the leads my firm sees every day. Frank L. Gallucci, III