Internet Marketing

Want to know tactics and how we generate leads? In this area, you’ll find thoughts, news, feedback and critical analyses to our “Animal-Style” strategies that have set the benchmark for legal marketing… and a few that have fallen flat on their face. We take great pride in the clients we work with, and, for those reading this, within the pages below you will find such evidence.

Want people to hear what you think? Have a voice if you agree, disagree or think of something better. Use the widgets to share from your chair. #ObuOrDieTrying #LegalMarketing #ObuInteractive

May 3, 2017

5 Tips to ‘Spring Clean’ Your Website

Spring has finally sprung! Are you ready for the change in season? How about your website? When thinking about “spring cleaning,” what first comes to mind? Maybe you think about sprucing up your home, your car, or getting rid of old junk and stuff you don’t use anymore. Better still, now is also the perfect […]

April 11, 2017

4 Tips to Beat Your Competition in Google

  How To Outrank Your Competitors Where does your website currently rank on Google? Page one? Two? Maybe it’s not even listed within the top 10 pages of the search results – but your competitor’s might be. If you don’t think your Google rank affects your business, think again. We all are often looking for […]

May 4, 2016

Back Me Up On This – Using Stats to Strengthen Content

Read time: <8 mins The catchphrase for digital marketing trends in 2016 is “content is king.”  That means more than ever marketers must differentiate their clients with quality, eye-catching copy. However, clever words and captivating language alone can’t keep or convert your prospective consumers. You’ll have to establish trust to truly hook them. For this […]

February 25, 2016

Google’s 2016 Paid Search Update

Vulture marketing companies often like to call up and construe a Google update in such a way that it may panic a lawyer who potentially isn’t in the know. Quite frankly I’d like to kick a few of these people in the knees, but instead you get my energy in a video blog giving you the […]

February 6, 2016

Dispensing a Myth: The Lawyer Next Door

Blog post topic: This blog post is about the intent of a searcher and how the internet can provide instant gratification and answers to legal questions. So much so, that even if a person has a “current” lawyer, that is the 3rd place they will go in search of answers to their legal questions – […]

January 15, 2015

#100WellWishes – A Creative Marketing Campaign With Heart

The Dream  It was two weeks until Oct. 1 – National Breast Cancer Awareness month. Two individuals wanted to bring one idea to life. This idea, they envisioned, would help spread positivity through words of encouragement. In short, here it was: The idea: generate 100 “Well Wish” videos via Facebook for a particular person going through breast cancer […]

April 8, 2014

Re-use Your Content Like George Carlin

Blogging is no easy task. Trying to come up with an original(ish) idea, taking the time to write it, post it and hopefully get some reader participation puts pressure on the writer and the writer’s content. If you have ever felt like this when writing your own blog, then this is a short read for […]

SMX West 2014 - Amit Singhal, Matt Cutts and Danny Sullivan
March 12, 2014

SMX West 2014: Build Your Audience And Communicate Effectively

There’s a certain amount of excitement you get when the people in your profession that you “stalk” online are sitting right in front of you. They are at the same conference as you, listening to every word you are listening to. You sit right next to them. You are one of them. Remember that time […]

August 31, 2012

Internet Advertising: A Landslide Victory

Learn why Internet marketing should have your vote. Politicians aren’t the only ones with the opportunity to win during this election season (well, half of them). Now is time to let Obu Interactive leverage the election buzz and use your advertising dollars to win you the most potential clients – with Internet marketing. If TiVo […]

July 10, 2012

A Tagline is Born

What a New Tagline Can Do For Your Business In today’s marketing article, we’re talking about taglines and elements to consider when building one that will strengthen your company’s brand. Then, we’re going to use this little how-to ourselves to create Obu’s next tagline. More on that later… First let’s talk about you, the business […]