Legal Marketing Insight

Want to know tactics and how we generate leads? In this area, you’ll find thoughts, news, feedback and critical analyses to our “Animal-Style” strategies that have set the benchmark for legal marketing… and a few that have fallen flat on their face. We take great pride in the clients we work with, and, for those reading this, within the pages below you will find such evidence.

Want people to hear what you think? Have a voice if you agree, disagree or think of something better. Use the widgets to share from your chair. #ObuOrDieTrying #LegalMarketing #ObuInteractive

July 10, 2016

What to Say on Social Media After a Tragedy

Read time: <9 mins This past Friday I gave a recommendation for client social media profiles and it went like this: we recommend a social media post of your thoughts and condolences to the family of the officers slain. I made a mistake, was short-sighted, but I was lucky to have a few people help me […]

July 7, 2016

Your Contact Form is Likely Broken

This post is about the often overlooked contact form. A point of conversion for attracting new clients, and it continues to astonish us how difficult they can be to use. To be clear, our conversion preference every time is a phone call. The individual is on the line and you’re getting a chance to know them, and […]

May 4, 2016

Back Me Up On This – Using Stats to Strengthen Content

Read time: <8 mins The catchphrase for digital marketing trends in 2016 is “content is king.”  That means more than ever marketers must differentiate their clients with quality, eye-catching copy. However, clever words and captivating language alone can’t keep or convert your prospective consumers. You’ll have to establish trust to truly hook them. For this […]

March 25, 2016

Google Update: Accelerated Mobile Page

For some people using pages on their mobile devices can be slow, cumbersome, and annoying. After all, who wants to wait for pages to load forever. Nobody has time for that! Google is aiming to change the way that these pages are viewed with their new plug-in for websites called AMP or Accelerated Mobile Page. […]

March 17, 2016

You’ve Been Hacked: Regaining Control of Your Social Media

Are your friends, followers, and fans receiving weird, spammy messages? Is your profile picture of a woman you’ve never seen? Why are you all of a sudden trying to sell everyone weight loss shakes? It’s not your fault, you have been hacked. According to a Elie.net Google Consumer Survey nearly one in five people have had an […]

February 26, 2016

Legal Marketing Content: Making the Human Connection

We’ll admit it. Legal marketing content doesn’t always lend itself to the most compelling reading material. There are an awful lot of legal websites out there rife with legalese, long-winded sentences and content that could be described as lackluster at best. But this is the challenge with legal marketing content – and it can be […]

February 25, 2016

Google’s 2016 Paid Search Update

Vulture marketing companies often like to call up and construe a Google update in such a way that it may panic a lawyer who potentially isn’t in the know. Quite frankly I’d like to kick a few of these people in the knees, but instead you get my energy in a video blog giving you the […]

February 6, 2016

Dispensing a Myth: The Lawyer Next Door

Blog post topic: This blog post is about the intent of a searcher and how the internet can provide instant gratification and answers to legal questions. So much so, that even if a person has a “current” lawyer, that is the 3rd place they will go in search of answers to their legal questions – […]

September 15, 2015

The Future of Search: Predictions and Preparations

3 Key Takeaways from SearchLove 2015 SEOs and business owners alike have a huge stake in the future of search. They must stay ahead of the curve while mitigating any negative impacts of the ever-evolving Google algorithm. Industry leaders from across the globe gathered in San Diego to discuss and share strategies that align with these […]

June 30, 2015

Kickstart Your Summer Marketing

Summer is now officially here. I’m sure many things come to mind: longer days, BBQs, beaches and bonfires. If you have children, you may be thinking: no school, outside activities, summer camps, and yes, even sunburns. If any of those rang a bell, they are sure to resonate with your clients as well. It is […]