Search Engine Optimization

Want to know tactics and how we generate leads? In this area, you’ll find thoughts, news, feedback and critical analyses to our “Animal-Style” strategies that have set the benchmark for legal marketing… and a few that have fallen flat on their face. We take great pride in the clients we work with, and, for those reading this, within the pages below you will find such evidence.

Want people to hear what you think? Have a voice if you agree, disagree or think of something better. Use the widgets to share from your chair. #ObuOrDieTrying #LegalMarketing #ObuInteractive

April 11, 2017

4 Tips to Beat Your Competition in Google

  How To Outrank Your Competitors Where does your website currently rank on Google? Page one? Two? Maybe it’s not even listed within the top 10 pages of the search results – but your competitor’s might be. If you don’t think your Google rank affects your business, think again. We all are often looking for […]

September 15, 2015

The Future of Search: Predictions and Preparations

3 Key Takeaways from SearchLove 2015 SEOs and business owners alike have a huge stake in the future of search. They must stay ahead of the curve while mitigating any negative impacts of the ever-evolving Google algorithm. Industry leaders from across the globe gathered in San Diego to discuss and share strategies that align with these […]

May 18, 2015

‘Mobilegeddon’ – Was it Really All Hype?

As much of the Internet already knows, on April 21, Google made another update to its ever-changing and evolving ranking algorithm. Many people had dubbed this update “Mobilegeddon,” expecting to see drastic changes in website traffic and Google rankings immediately after the update. We’ll break it down into three parts: what it is, what we’ve […]

January 15, 2015

#100WellWishes – A Creative Marketing Campaign With Heart

The Dream  It was two weeks until Oct. 1 – National Breast Cancer Awareness month. Two individuals wanted to bring one idea to life. This idea, they envisioned, would help spread positivity through words of encouragement. In short, here it was: The idea: generate 100 “Well Wish” videos via Facebook for a particular person going through breast cancer […]

September 17, 2014

SearchLove: Distilled Returns to San Diego

Two days packed full of 18 great speakers proved itself very useful as the Distilled team hosted another San Diego conference. From actionable video marketing tips from the experts at Wistia to the importance of brand storytelling to drive revenue, few marketing stones were left unturned. Below, I touch upon three key takeaways from two noteworthy […]

Google Knowledge Graph for Lawyers
January 15, 2014

Knowledge Graph and the Lawyer SERP

Search engines have seen a lot of change over the past two years. Most noticeably, mobile traffic doubled in 2013 as the adaptation of searches from mobile devices and the need to have search queries answered faster and more accurately become increasingly popular. This influx of search traffic radically changed how websites are ranked in search engine […]

November 15, 2013

The Recipe for Catchy Legal Blog Topics

Let’s face it: the churn of creating interesting content in the legal niche isn’t the easiest of tasks, yet it’s an oh-so-important element of your marketing strategy. The good thing, though, is that with a little free thinking and guidance you can dream up blog topics that will make your readers “ooh” and “aah” and […]

Moz Google+ Ranking Correlation
August 21, 2013

Another Reason to Use Google+

Who could be surprised to learn that Google’s sought-after organic search rankings improve for those using Google+ social media?  Not us, but we are glad to hear it. Moz (formerly SEOmoz) released a study showing the correlation between higher search rankings and the amount of Google +1 posts that have been shared. This was the […]

February 29, 2012

Why Going Mobile Matters

In 2012: Mobile search is expected to increase by over 40 percent from 2011. Global smartphone sales are expected to grow over 30 percent. Mobile ad clicks in the U.S. skyrocketed over 700% in 2011. Bernstein Research predicted that mobile search will overtake desktop search by 2016. Impact on the Future: As internet users continue […]

December 3, 2010

Locally Social – Make your business known to your community

The internet is rapidly progressing faster and faster, and small businesses who are not actively keeping up with the newest changes will soon be left behind. While many businesses are starting to see the benefits of driving on the social media highway, few aren’t seeing the big information signs along the way. Luckily, Obu Interactive […]