Social Media

Want to know tactics and how we generate leads? In this area, you’ll find thoughts, news, feedback and critical analyses to our “Animal-Style” strategies that have set the benchmark for legal marketing… and a few that have fallen flat on their face. We take great pride in the clients we work with, and, for those reading this, within the pages below you will find such evidence.

Want people to hear what you think? Have a voice if you agree, disagree or think of something better. Use the widgets to share from your chair. #ObuOrDieTrying #LegalMarketing #ObuInteractive

February 1, 2018

Big Changes Are Happening to Facebook; Is Your Business Ready?

Ready or not, big changes are in progress for the world’s largest social media platform. The Facebook you’re used to will soon be seeing a massive overhaul—and it’s causing concern among businesses. Posts from brands, businesses and media will soon be replaced with content that Mark Zuckerberg believes is more likely to connect with users—stories […]

February 1, 2017

5 Powerful Social Media Tips for Lawyers

Social media has changed the way we communicate and connect with one another. It has the power to transform and help a company grow. If used correctly, social media has the ability to give your brand a voice, interact with current, past and future customers, showcase your company values and culture, enhance your professional reputation and […]

March 17, 2016

You’ve Been Hacked: Regaining Control of Your Social Media

Are your friends, followers, and fans receiving weird, spammy messages? Is your profile picture of a woman you’ve never seen? Why are you all of a sudden trying to sell everyone weight loss shakes? It’s not your fault, you have been hacked. According to a Google Consumer Survey nearly one in five people have had an […]

January 15, 2015

#100WellWishes – A Creative Marketing Campaign With Heart

The Dream  It was two weeks until Oct. 1 – National Breast Cancer Awareness month. Two individuals wanted to bring one idea to life. This idea, they envisioned, would help spread positivity through words of encouragement. In short, here it was: The idea: generate 100 “Well Wish” videos via Facebook for a particular person going through breast cancer […]

February 12, 2014

The Twitter Project: Making a Connection Count

How do you usually use Twitter? Are you an active part of your community, or are you more of a lay-back-and-retweet-now-and-then type of person?  Personally, I started off using Twitter a couple months ago not really knowing the best approach. But all it really took were a couple of marketing minds, some great reading and […]

google+ vs facebook
November 7, 2013

Facebook vs. Google+ – The Tale of the Tape

Social media sites come and go every few years, but there are a pair of big exceptions. Facebook doesn’t appear to be going anywhere, despite its longevity on the social media scene. And, while still new, Google+ isn’t going anywhere but up. Google’s position as the gatekeeper of the internet’s information is not loosening. Here […]

Social Media for Law Firms
October 28, 2013

Social Media and Your Law Firm

Arguably the most important place for your law firm to be found is in the social media sphere, where past clients or people you know might be asked the all-important question by a friend: “Do you know a good lawyer?” In fact, in a recent study, 56% of consumers who looked for a lawyer in the […]

May 31, 2012

Is Your Business Pinteresting?

The debut of Pinterest, a new kind of social engagement site, has changed the face of online sharing. Pinterest has managed to make a splash in the sea of social networking sites all vying for a piece of our time, and it has done so with a simple, yet successful graphic interface. Unlike sites that […]

September 9, 2011

Using Twitter for Law Firms

I recently had the opportunity to write a blog post for reTHINK Law Firm Consulting about how law firms can use Twitter. Twitter is a relatively new medium for law firms, and not too many firms are using the social media channel to their advantage. With that said, I felt it a good idea to […]

May 2, 2010

Tangerines v. Oranges: Variances of Measuring Traffic on the Web

According to a Nielsen study, the average U.S. Internet user spends more time on Facebook (FB) than Google, Amazon, Yahoo!, YouTube and Wikipedia combined.