MIRENA IUD CASE STUDY

Strategy that works.

How we saved our client money,
doubled their page visitors and improved lead quality.

CLIENT

Anonymous Obu Client

SERVICES

Improving an underperforming campaign landing page, which was drawing unqualified leads, by redesigning it to effectively reach the desired target audience. The goal would be to generate more qualified leads.

Results

Reduced the cost per qualified lead by a third, increased traffic by 133% within 3.5 months

CHALLENGE

Our goals

  • Improve lead quality
  • Increase the conversion rates on page
  • Increase traffic
  • Decrease cost per lead

CLIENT

Obu Client (anonymous)

SERVICES

Landing Page Design and Lead Generation for Mirena IUD product

Results

Reducing the cost per qualified lead by 33%, increasing traffic by 133% within 3.5 months

CHALLENGE

Our obstacles

Based on the previous campaign page, we set out to:

  • Improve lead quality
  • Increase the conversion rates on page
  • Increase traffic

STRATEGY

Here’s what we set out to do

  • Goal #1: Target the right audience
    We first gathered information to get an in-depth understanding of which criteria made a qualified lead.
  • Goal #2: Increase on-page conversion
    We analyzed how users were interacting with the existing page and created a new campaign landing page based off these findings.
  • Goal #3: Increase paid advertising traffic
    We increased site visitors by targeting specific interest groups and testing different advertising methods.

EXECUTION

Here’s how we did it

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  • After gathering necessary data about our target audience, we analyzed this information to create our target persona.
  • We then created a new campaign landing page and updated our advertising target to increase and improve the quality of the leads.
  • We also expanded our ads to include social media advertising, targeted more relevant interest groups and modified the content to speak to our ideal readers.
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RESULTS

The outcome

In just over 3 months (105 days):

  • The client’s ROI improved by 66.70%
  • The on-page conversion rate increased by 41.67%
  • Paid advertising traffic increased by 133.37%

RESULTS

The outcome

arrow up

In just over 3 months (105 days):

  • The client’s ROI improved by 66.70%
  • The on-page conversion rate increased by 41.67%
  • Paid advertising traffic increased by 133.37%

Ready to get results? Let’s chat.

SERVICES

How Can We Serve Your Firm?

From data analytics to design, we’ve got you covered. If you’re not sure what you’re looking for, simply reach out to us and we’ll be happy to discuss your firm’s needs.

  • service-icon

    ONLINE ADVERTISING
  • service-icon

    CONTENT MARKETING
  • service-icon

    LEAD GENERATION
  • service-icon

    CONVERSION OPTIMIZATION
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    SEO
  • service-icon

    WEB DESIGN
  • service-icon

    DATA ANALYTICS
  • service-icon

    USABILITY TESTING

SERVICES

How can we serve your firm?

From data analytics to design, we’ve got you covered. If you’re not sure what you’re looking for, simply reach out to us and we’ll be happy to discuss your firm’s needs.

  • service-icon

    ONLINE ADVERTISING
    service-icon
  • service-icon

    CONTENT MARKETING
    service-icon
  • service-icon

    LEAD GENERATION
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  • service-icon

    CONVERSION OPTIMIZATION
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  • service-icon

    SEARCH ENGINE OPTIMIZATION
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  • service-icon

    WEBSITE DEVELOPMENT
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  • service-icon

    DATA REPORTING
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  • service-icon

    USABILITY TESTING
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SERVICES

How Can We Serve Your Firm?

From data analytics to design, we’ve got you covered. If you’re not sure what you’re looking for, simply reach out to us and we’ll be happy to discuss your firm’s needs.

  • service-icon
    CONTENT MARKETING
  • service-icon
    CONVERSION OPTIMIZATION
  • service-icon
    SEO
  • service-icon
    WEB DESIGN

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