“They say that taupe is very soothing…”

Brad Pitt uttered these words in the movie Ocean’s Eleven as a response to George Clooney’s question, “Why do they always paint hallways that color?”  Colors are carefully selected in places that have a defined function or goal; perhaps in the...

Is your content boring?

The early days of search engine spiders ruined many content writers. Those that studied how to clearly convey a message began stuffing keywords into website content to improve a website’s Google positioning. To avoid issues with duplicate content, the thesaurus...

A fat man’s back-story

As consumers we often glaze over the benefits of a service or product even if it is something we clearly need. Consider the sandwich that helped an overweight guy named Jared lose 150lbs. Once the human element is added and a back story is created, many more people...

XXX High-Quality Pictures

Perhaps we got your attention with that tag line…and hopefully you clicked in order see pictures of, well, not any of us. But there are two points to be made in the post: Good content, like a strong tag line is critical to gaining clicks and attention; and two,...

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