Push vs. Pull: Marketing online

Updated: March 1 , 2015 – Marketing falls into two traditional categories: Push & Pull. Push marketing, as it applies in the legal industry, would be TV commercials and billboards that appear claiming to defeat your DUI or recover money for an injury....

Where the legal eagles are flocking to

If they are standing up and shouting out in Oklahoma City that a law firm MUST have a website, you know its not an option anymore. To every law firm or similarly professional practice in the country, if you do not have a website, you appear out of date and out of...

Video @ AAJ – American Association of Justice

Several attorneys asked me about the matter of having video on their websites.  My answer, “Do it.” Many vendors* stress the matter of adding video to a law firm’s website.  As with all things internet, its a good idea to not be the last person in...

A Lesson from FindLaw

Organization of information is as important as any other facet of your website. The challenge most major websites face and fail to remedy well (or not at all) is how to build a site that can continue to grow with all the content, video, images, charts, user feedback,...

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