Important Change at Yahoo! Search Marketing

Yesterday, Yahoo sent out an email to their search advertisers that they have updated the Terms and Conditions of the service agreement.  If you are currently involved in a Yahoo! search marketing program, this is a “fine print” email that is not to be...

Alternatives to Google AdWords

Google’s growth and buzz has accomplished the goal of bringing tens of thousands of advertisers to its cost-per-click network, AdWords. Now its getting competitive, expensive, and killing the once brilliant ROI all the early advertisers had basked in. For those...

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