“They say that taupe is very soothing…”

Brad Pitt uttered these words in the movie Ocean’s Eleven as a response to George Clooney’s question, “Why do they always paint hallways that color?”  Colors are carefully selected in places that have a defined function or goal; perhaps in the...

Is your content boring?

The early days of search engine spiders ruined many content writers. Those that studied how to clearly convey a message began stuffing keywords into website content to improve a website’s Google positioning. To avoid issues with duplicate content, the thesaurus...

How pretty faces make better banner ads

We might as well come out say it, we don’t like “banner ads” that much.  Then again, its not like we have a fondness for billboards on the side of the highway either.  Its just that sometimes they can get in our way as a pop up advertisement, or slow...

7,000,000+ downloads with 1 hour to go

According to this map , the usage of Firefox worldwide (in just one day) is very significant.  Who would have thought that Iran would have more downloads than Australia, Canada, or China? This will play an important future role in online marketing through web browser...

One, 2, three, 4, 5

Scanning is typically what people do when reading on the web. Its what you are most likely doing to this blog post right now. People enjoy reading websites which give them an opportunity to scan effectively. One of the great ways of doing this is to use numerals like,...

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