Cosmetic Surgeon Sexual Battery
How we created unique, bilingual-tailored content for our client and promoted the content through targeted audience channels within a short turnaround time.
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Client
Anonymous Obu client
Services
Expedited creation of an original Spanish/English language blog post and Facebook boosted ad targeted for a select audience on short notice.
Results
Completed blog post landing page and boosted post ad amidst a competitive market. Reached a total of 9,726 people in an 11-day period.
Our Goals
Our long-time client contacted us regarding a Spanish-speaking client who was sexually assaulted by a man posing as a plastic surgeon.
The goal for this Spanish/English blog post was to convert short-term paid traffic leads via Facebook boosting, to help reach more assault survivors who were impacted by the man’s actions.
- Build a Spanish/English blog post highlighting the sexual assault incidents.
- Boost the blog post through Facebook’s Spanish language paid traffic options.
- Target a highly specific audience of potential clients affected by the assault incidents.
Here’s What We Set Out to Do
- Goal #1: Target the right audience
Making the materials accessible to Spanish readers - Goal #2: Highlight our client’s expertise and involvement in the matter
Including their featured appearances in the news media and current representation of affected clients - Goal #3: Promote the content using innovative approaches
Leveraging language and targeting features in social media channels
The Outcome
Within 7 days of launching the campaign, qualified leads began coming in. In an 11-day period, we:
