St. Louis Roundup
How we generated signed cases for our client, resourcefully managed campaign spend, and maintained lead quality.
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Client
Anonymous Obu client
Services
Created a lean, hyper-targeted campaign landing page and advertising strategy for a St. Louis, Missouri target audience. Our client requested one signed case for a non-hodgkin’s lymphoma diagnosis due to RoundUp use.
Results
Generated six qualified leads within 21 days, utilizing only 11% of the total campaign media budget. We surpassed the goal of one signed case with six total signed cases, including two client referrals.
Total signed cases: 6
Our Goals
A long-time Obu client involved in the RoundUp litigation sought a St. Louis plaintiff with strong case criteria for RoundUp’s link to non-hodgkin’s lymphoma. The client also needed to retain the individual within 30 days.
- Generate one signed case for our client.
- Deploy an immediate advertising campaign.
- Geo-fence and target a specific metro-area.
Here’s What We Set Out to Do
- Goal #1: Target the right audience
We first developed an in-depth understanding of the criteria that made a qualified lead, then analyzed competitor websites and television ads in the St. Louis area. - Goal #2: Build competitive and highly targeted advertising campaigns
We built hyper-focused interest and age groups and strategically developed paid advertising campaigns to attract users to an authoritative landing page. - Goal #3: Increase lead conversion
We analyzed how users were interacting with the existing campaign landing page and tested different advertising channels.
The Outcome
Within 21 days of launching the St. Louis Roundup campaign:
