LinkedIn is a professional social network that provides lawyers with a powerful tool — build your professional brand, connect with colleagues and potential clients, and showcase your qualifications and achievements.
The numbers show: LinkedIn is a useful place for lawyers.
According to LinkedIn, there are more than 900 million users in over 200 countries that use this professional networking platform. That kind of reach is why we at Obu Interactive highly recommend LinkedIn as a key platform for lawyers to utilize in their marketing efforts.
Lawyers can use LinkedIn to create a robust online presence that showcases their skills, experience, and accomplishments. By sharing relevant content and engaging in discussions, they can establish themselves as thought leaders in their respective fields and attract new clients who are looking for knowledgeable and trustworthy legal counsel.
Most importantly, LinkedIn helps net real results for attorneys. Read on to learn stats on how LinkedIn’s advanced search capabilities and analytical insights make it easy for lawyers to find and connect with potential clients and referral sources. If you need a marketing agency that can handle both your website and valuable social media platforms like LinkedIn, Instagram, and Facebook, contact Obu Interactive today at (800) 619-5944.
How Is LinkedIn Useful for Lawyers? (Statistics)
Here are the numbers backing up LinkedIn’s bonafides for attorneys:
#1 – Executives Prefer LinkedIn
The preferred content source for executives is LinkedIn. For attorneys specifically, the majority (53%) of in-house lawyers rate LinkedIn as their select distribution platform for public-facing information.
Compare these executive rating numbers for the top places to find high-quality, relevant content online:
- 96% say LinkedIn
- 29% say Twitter
- 27% say Facebook
For focused and reliable information, LinkedIn delivers a pure product for professionals.
Additionally, LinkedIn has more credibility to its name due to the business-minded purpose at its foundation. The information gathered from trusted connections on LinkedIn is far more reliable than other social media sources. In fact, 59% of C-suite officers and 31% of in-house attorneys reference LinkedIn at least once a week.
This provides an excellent space for lawyers to share original content and insights, brand themselves as thought leaders in their practice areas, and develop mutually beneficial referral relationships in addition to clients.
#2 – Decisive Company
LinkedIn is populated by decision-makers — 70% of the professionals on the platform are in management/executive roles.
While LinkedIn is a great place for young professionals to begin their careers, search for jobs, and build their resumes, the majority of users hold positions of authority. That means the audience attorneys speak to on LinkedIn are professionals capable of evaluating the qualifications of a lawyer and making the decision to engage legal counsel without dithering.
We’re talking about CEOs, business owners, and managers who are on LinkedIn to:
- Establish their own credentials
- Seek and hire up-and-coming employees
- Secure representation for themselves or others in their circles
Likewise, LinkedIn is an excellent place for lawyers to attract rising star associates to help grow their firm into a stable powerhouse.
#3 – LinkedIn Directs Business Traffic
For business-to-business (B2B) traffic, LinkedIn has the lion’s share at 50% when compared to Twitter and Facebook. That means if you post a link to a blog or a webpage on all three platforms, LinkedIn is sending half of that business your way.
It may seem counterintuitive, but it’s true: though Facebook and Twitter have more active monthly users, LinkedIn is specifically tailored to promote professional connections. When people are seeking an attorney, they are online to conduct business: to sign a contract and engage highly-needed legal services.
LinkedIn also has features that concentrate certain users based on their needs, for example:
- Curated topics for those affected by a particular product recall or toxic exposure
- Discussion/message boards for parents or family members of people who’ve suffered from personal injury
- Survivors of injury joining support groups and becoming advocates
A shared link in such settings provides far more valuable clicks, as the information provided is directly related to the ongoing, actionable concerns in someone’s life. This drives highly relevant traffic to your site, increasing the likelihood of client conversion and reputation building.
For more information on how to optimize your LinkedIn presence for professional legal marketing purposes, reach out to Obu Interactive today at (800) 619-5944. Our team can handle the upgrade for you.
LinkedIn Tips for Lawyers: 3 Quick Fixes
Here are three tips you can adopt today to help boost your LinkedIn presence:
- Use images: LinkedIn pages with photos receive 21x more views and impressions, plus 36x more messages. This is due in part to LinkedIn’s algorithm prioritizing fully optimized pages, but also because visually pleasing design elements are more likely to draw the eye and prompt engagement.
- Be in-depth: Long-form content and ad campaigns generate 72% more backlinking activity than short-form posting. Unlike Twitter with its character cap, LinkedIn lets you expand and go into thorough detail on the legal topics you know best. By taking advantage of that space (up to 1,200 words in length like an average blog post), you have the chance to earn more E-A-T — expertise, authoritativeness, and trustworthiness.
- Guide and instruct: Bulleted lists and numbered how-tos are popular because they give readers succinct, practical information they can act on. Step-by-step instructions are also extremely shareable for those who want to be helpful, which spreads your name linked to educational authority and reputability.
These recommendations you can incorporate into your LinkedIn activity right away. For more extensive optimization, consider hiring legal marketing professionals.
Contact Our Full-Service Legal Marketing Team
When used strategically, LinkedIn is a goldmine for professional connections. For attorneys, this means presenting a polished profile to attract and secure prospective clients. It also means making in-roads for the back-of-the-house business done at law offices. Examples include hiring associates that best suit your firm, or soliciting other occupational resources like expert witnesses, in-office management systems, and legal marketing services.
If you aren’t using LinkedIn to its fullest potential, you could be sleeping on chances to expand your network, grow your professional reputation, and connect to new clients.
If you’re ready to boost your online presence with our marketing professionals, contact Obu Interactive today at (800) 619-5944. We can help you maximize the full advantages of LinkedIn, other social media platforms, and the website that is your firm’s digital home.