Legal Marketing Insight

Want to know tactics and how we generate leads? In this area, you’ll find thoughts, news, feedback and critical analyses to our “Animal-Style” strategies that have set the benchmark for legal marketing… and a few that have fallen flat on their face. We take great pride in the clients we work with, and, for those reading this, within the pages below you will find such evidence.

Want people to hear what you think? Have a voice if you agree, disagree or think of something better. Use the widgets to share from your chair. #ObuOrDieTrying #LegalMarketing #ObuInteractive

July 7, 2017

Win Your Clients With Storytelling

If you want to have a successful law firm and aren’t quite seeing the results you’d like from your content marketing efforts, you may have overlooked an important technique. Often when people search for an attorney, they are likely to go with someone they can relate to and feel comfortable with. To show these potential […]

May 3, 2017

5 Tips to ‘Spring Clean’ Your Website

Spring has finally sprung! Are you ready for the change in season? How about your website? When thinking about “spring cleaning,” what first comes to mind? Maybe you think about sprucing up your home, your car, or getting rid of old junk and stuff you don’t use anymore. Better still, now is also the perfect […]

April 11, 2017

4 Tips to Beat Your Competition in Google

  How To Outrank Your Competitors Where does your website currently rank on Google? Page one? Two? Maybe it’s not even listed within the top 10 pages of the search results – but your competitor’s might be. If you don’t think your Google rank affects your business, think again. We all are often looking for […]

February 24, 2017

3 Tips for Getting More Mass Tort Leads

It’s tragic, but true – each year, more and more pharmaceutical companies are caught for not properly testing their drugs and products before offering them to the public. From hernia meshes to Zofran and Viagra, the makers behind these items (and more) seem to put profits over the wellness of patients. The cycle doesn’t seem […]

February 1, 2017

5 Powerful Social Media Tips for Lawyers

Social media has changed the way we communicate and connect with one another. It has the power to transform and help a company grow. If used correctly, social media has the ability to give your brand a voice, interact with current, past and future customers, showcase your company values and culture, enhance your professional reputation and […]

January 30, 2017

4 Benefits Of Blogging For Your Law Firm

If you’re wondering whether or not blogging should be a focus in your 2017 social media marketing efforts, here’s your answer: Yes, it should be! Blogging isn’t only relevant, it’s necessary for your business – no matter how big or small – to succeed. Here’s why. By now you’ve heard the phrase, “Content is king.” […]

December 6, 2016

Using Mistakes to Your Advantage

If someone has been in an accident, is considering divorce or is otherwise seeking a lawyer, they are a sponge when it comes to information. By human nature, we don’t want to make a mistake in any process, and the legal process is no different. Their research journey is one that will likely include several […]

August 26, 2016

5 Tips for Selecting a Legal Website Vendor

Read time <4 mins Hi there, Mr or Ms. Lucky You. If you found this page, it is likely you have been tasked with revamping the firm’s website and possibly the marketing program. You’re likely a busy lawyer with client work to do, so we created this post to save you boatloads of time. After reading you will […]

July 15, 2016

AAJ in LA – Quick Help

Read time: <2 mins. Here are quick FAQS for those of you looking for AAJ-related information. Are the meetings at JW Marriott or LA Convention Center? Meetings are split between both the JW and LACC. Here is a LINK TO THE SCHEDULE The distance between the hotels and the LACC is not far, however, everyone is […]

July 10, 2016

What to Say on Social Media After a Tragedy

Read time: <9 mins This past Friday I gave a recommendation for client social media profiles and it went like this: we recommend a social media post of your thoughts and condolences to the family of the officers slain. I made a mistake, was short-sighted, but I was lucky to have a few people help me […]