CASE STUDY

USC Dr. George Tyndall Case Study

How we quickly and carefully executed a complete, effective campaign and advertising strategy within just 24 hours notice.

Strategy that works

USC Dr. George Tyndall Case Study

How we quickly and carefully executed a complete, effective campaign and advertising strategy within just 24 hours notice.

CLIENT

Anonymous Obu Client

SERVICES

Expedited production of a custom landing page and paid advertising strategy geared towards a specific audience on short notice.

Results

Conceptualized, strategized and designed an effective landing page and advertising campaign amid a competitive market, all within 24 hours notice.

Total Cases Signed: 8

CHALLENGE

Our goals

A long-time Obu client called us on a Thursday afternoon after being tipped off on horrible, emerging news. A University of Southern California gynecologist was being accused of sexually assaulting students for decades.

Our client needed a complete campaign launched within 24 hours. It was approved the following morning at 8:30 a.m. and launched by 6:30 p.m. that Friday evening. Our goals were to:
 

  • Develop a strong campaign content and paid advertising strategy using real-time news and data
  • Create a superior landing page to draw users, given the competitive topic and industry
  • Generate a maximum number of qualified leads who were USC alumni and patients of Dr. Tyndall

CLIENT

Anonymous Obu Client

SERVICES

Expedited production of a custom landing page and paid advertising strategy geared towards a specific audience on short notice.

Results

Conceptualized, strategized and designed an effective landing page and advertising campaign amid a competitive market, all within 24 hours notice.

Total Cases Signed: 8

CHALLENGE

Our goals