CASE STUDY
Philips CPAP Recall Case Study
CLIENT
Anonymous Obu Clients
SERVICES
Established seamless lead delivery to the firm’s intake system via API.
Results
Generated 219 cases for our clients over the course of seven months. We leveraged historical performance data in order to relaunch the campaign effectively after a three-month hiatus, resulting in a lower cost-per-case than in the initial round of the campaign.
Total signed cases: 219
CHALLENGE
Our goals
After Philips issued a recall of their CPAP and other widely used breathing devices, two firms approached Obu to run a collaborative national campaign for leads who used the recalled devices and were injured as a result. The list of potential injuries from using these devices was extensive, and the firms were seeking cases with specific injuries. Our goal was to generate signed cases for our clients that met the criteria they determined by doing the following:
- Build an informative web page with a custom web form that pre-qualified individuals for their intake team
- Integrate lead delivery with their case management system via API for seamless, real-time delivery
- Develop and launch ad campaigns to increase awareness, then analyze performance data to optimize ad sets.
STRATEGY
Here’s what we set out to do
- Goal #1: Build an informative landing page for our target audience
After preliminary conversations with the firms and understanding the qualifying criteria, we built a landing page with a custom webform outlining the products recalled and potential injuries the user may have. - Goal #2: Integrate lead delivery
The firm handling the intake of the leads had a well-established case management system. Through an API, we established immediate lead delivery to their system to allow for efficient management of the leads from the campaign. - Goal #3: Develop and launch ads, then optimize based on performance for ongoing success
We created custom ads using product imagery, and over the course of the campaigns parsed out highest performing ad groups and optimized around them in order to maximize our clients’ budgets.
RESULTS
The outcome
The seven-month campaign resulted in:
- 219 signed cases for our client.
- Historical performance data allowed us to restart the campaign after a hiatus and decrease the cost-per-case by 21%.
See what we can do for your firm.
SERVICES
How can we serve your firm?
ONLINE ADVERTISING
CONTENT MARKETING
LEAD GENERATION (PPC)
SEARCH ENGINE OPTIMIZATION (SEO)
WEBSITE DEVELOPMENT
SOCIAL MEDIA ADVERTISING
SERVICES
How can we serve your firm?
From data analytics to design, we’ve got you covered. If you’re not sure what you’re looking for, simply reach out to us and we’ll be happy to discuss your firm’s needs.
- ONLINE ADVERTISING
- CONTENT MARKETING
- LEAD GENERATION
CONVERSION OPTIMIZATION
- SEARCH ENGINE OPTIMIZATION
- WEBSITE DEVELOPMENT
- DATA REPORTING
USABILITY TESTING
SERVICES
How can we serve your firm?
- CONTENT MARKETING
- CONVERSION OPTIMIZATION
- SEO
- WEB DESIGN
Contact us
Ready to chat?
First coffee is on us.
Getting started is easy. Fill out the info below and we'll respond within 45 minutes.