CASE STUDY

St. Louis Roundup Case Study

How we generated signed cases for our client,
resourcefully managed campaign spend, and maintained lead quality.

Strategy that works

St. Louis Roundup Case Study

How we generated signed cases for our client, resourcefully managed campaign spend, and maintained lead quality.

CLIENT

Anonymous Obu Client

SERVICES

Created a lean, hyper-targeted campaign landing page and advertising strategy for a St. Louis, Missouri target audience. Our client requested one signed case for a non-hodgkin’s lymphoma diagnosis due to RoundUp use.

Results

Generated six qualified leads within 21 days, utilizing only 11% of the total campaign media budget. We surpassed the goal of one signed case with six total signed cases, including two client referrals.

Total signed cases: 6

CHALLENGE

Our goals

A long-time Obu client involved in the RoundUp litigation sought a St. Louis plaintiff with strong case criteria for RoundUp’s link to non-hodgkin’s lymphoma. The client also needed to retain the individual within 30 days.
 

  • Generate one signed case for our client
  • Deploy an immediate advertising campaign
  • Geo-fence and target a specific metro-area

CLIENT

Anonymous Obu Client

SERVICES

Created a lean, hyper-targeted campaign landing page and advertising strategy for a St. Louis, Missouri target audience. Our client requested one signed case for a non-hodgkin’s lymphoma diagnosis due to RoundUp use.

Results

Generated six qualified leads within 21 days, utilizing only 11% of the total campaign media budget. We surpassed the goal of one signed case with six total signed cases, including two client referrals.

Total signed cases: 6

CHALLENGE

Our goals

A long-time Obu client involved in the RoundUp litigation sought a St. Louis plaintiff with strong case criteria for RoundUp’s link to non-hodgkin’s lymphoma. The client also needed to retain the individual within 30 days.
 

  • Generate one signed case for our client
  • Deploy an immediate advertising campaign
  • Geo-fence and target a specific metro-area

STRATEGY

Here’s what we set out to do

  • Goal #1: Target the right audience
    We first developed an in-depth understanding of the criteria that made a qualified lead, then analyzed competitor websites and television ads in the St. Louis area. 
  • Goal #2: Build competitive and highly targeted advertising campaigns
    We built hyper-focused interest and age groups and strategically developed paid advertising campaigns to attract users to an authoritative landing page. 
  • Goal #3: Increase lead conversion
    We analyzed how users were interacting with the existing campaign landing page and tested different advertising channels.

STRATEGY

Here’s what we set out to do

  • Goal #1: Target the right audience
    We developed an in-depth understanding of the lead qualifiers, then analyzed competitor sites and ads in the St. Louis area. 
  • Goal #2: Build competitive and highly targeted advertising campaigns
    We built hyper-focused interest and age groups and strategically developed paid advertising campaigns to attract users to an authoritative landing page. 
  • Goal #3: Increase lead conversion
    We analyzed how users were interacting with the existing campaign landing page and tested different advertising channels.
Mirena GIF

RESULTS

The outcome

Within 21 days of launching the St. Louis Roundup campaign:
 

  • Generated six total qualifying leads, all of which became signed cases
  • Saved our client almost 90% of their allocated media budget
  • Pivoted the remaining client campaign funds into a new, different campaign

RESULTS

The outcome

arrow up

Within 21 days of launching the St. Louis Roundup campaign:
 

  • Generated six total qualifying leads, all of which became signed cases
  • Saved our client almost 90% of their media budget
  • Pivoted the remaining client campaign funds into a new, different campaign

See what we can do for your firm.

SERVICES

How can we serve your firm?

From data analytics to design, we’ve got you covered. If you’re not sure what you’re looking for, simply reach out to us and we’ll be happy to discuss your firm’s needs.

  • service-icon

    ONLINE ADVERTISING
  • service-icon

    CONTENT MARKETING
  • service-icon

    LEAD GENERATION (PPC)
  • service-icon

    SEARCH ENGINE OPTIMIZATION (SEO)
  • service-icon

    WEBSITE DEVELOPMENT
  • service-icon

    SOCIAL MEDIA ADVERTISING

SERVICES

How can we serve your firm?

From data analytics to design, we’ve got you covered. If you’re not sure what you’re looking for, simply reach out to us and we’ll be happy to discuss your firm’s needs.

  • service-icon

    ONLINE ADVERTISING
    service-icon
  • service-icon

    CONTENT MARKETING
    service-icon
  • service-icon

    LEAD GENERATION
    service-icon
  • service-icon

    CONVERSION OPTIMIZATION
    service-icon
  • service-icon

    SEARCH ENGINE OPTIMIZATION
    service-icon
  • service-icon

    WEBSITE DEVELOPMENT
    service-icon
  • service-icon

    DATA REPORTING
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  • service-icon

    USABILITY TESTING
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SERVICES

How can we serve your firm?

From data analytics to design, we’ve got you covered. If you’re not sure what you’re looking for, simply call us and we’ll be happy to discuss your firm’s needs.

  • service-icon
    CONTENT MARKETING
  • service-icon
    CONVERSION OPTIMIZATION
  • service-icon
    SEO
  • service-icon
    WEB DESIGN

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