CASE STUDY

St. Louis Roundup Case Study

How we generated signed cases for our client,
resourcefully managed campaign spend, and maintained lead quality.

Strategy that works

St. Louis Roundup Case Study

How we generated signed cases for our client, resourcefully managed campaign spend, and maintained lead quality.

CLIENT

Anonymous Obu Client

SERVICES

Created a lean, hyper-targeted campaign landing page and advertising strategy for a St. Louis, Missouri target audience. Our client requested one signed case for a non-hodgkin’s lymphoma diagnosis due to RoundUp use.

Results

Generated six qualified leads within 21 days, utilizing only 11% of the total campaign media budget. We surpassed the goal of one signed case with six total signed cases, including two client referrals.

Total signed cases: 6

CHALLENGE

Our goals

A long-time Obu client involved in the RoundUp litigation sought a St. Louis plaintiff with strong case criteria for RoundUp’s link to non-hodgkin’s lymphoma. The client also needed to retain the individual within 30 days.
 

  • Generate one signed case for our client
  • Deploy an immediate advertising campaign
  • Geo-fence and target a specific metro-area

CLIENT

Anonymous Obu Client

SERVICES

Created a lean, hyper-targeted campaign landing page and advertising strategy for a St. Louis, Missouri target audience. Our client requested one signed case for a non-hodgkin’s lymphoma diagnosis due to RoundUp use.

Results

Generated six qualified leads within 21 days, utilizing only 11% of the total campaign media budget. We surpassed the goal of one signed case with six total signed cases, including two client referrals.

Total signed cases: 6

CHALLENGE

Our goals

A long-time Obu client involved in the RoundUp litigation sought a St. Louis plaintiff with strong case criteria for RoundUp’s link to non-hodgkin’s lymphoma. The client also needed to retain the individual within 30 days.
 

  • Generate one signed case for our client
  • Deploy an immediate advertising campaign
  • Geo-fence and target a specific metro-area

ST