Social media has changed the way we communicate and connect with one another. It has the power to transform and help a company grow.
If used correctly, social media has the ability to give your brand a voice, interact with current, past and future customers, showcase your company values and culture, enhance your professional reputation and help drive new business. As people spend more time on social networking sites, this is the platform to get someone’s attention, gain dialogue around your brand and keep users engaged with your business.
The more people see and interact with your law firm, the more they are likely to remember it when they are in need of a lawyer.
To assist you with the process, we’ve put together a list of social media tips.
1. Post Frequently
Nothing can kill your online presence like a poorly updated social media profile. Make sure you stay relevant to your followers by posting at least 2-3 times a week. Share content on a regular basis, but also make sure you share a variety of content so your followers don’t get bored.
2. Give your Opinion on Current Events
Jumping on the bandwagon of timely events can increase your firm’s exposure. If there’s a big court case in your area, give your opinion on the rulings, regardless if your firm is involved or not. Search for relevant hashtags and community pages related to the event, and then share your thoughts.
3. Include Eye-Catching Visuals
Studies have shown that articles and social media posts with visuals receive more views and engagement than those that don’t have visuals. Images have the power to bring your words to life. If you don’t have compelling visuals, your posts may get easily overlooked by your followers.
4. Use Social Media Advertising to Expand your Audience
Most, if not all, social media platforms offer advertising options that allow you to target a specific audience. You are able to target by interest, geographic area, and other demographics. Ads give you the ability to reach people who aren’t already following you, and can help you expand your audience.
5. Show Off your Firm’s Culture
A good question to ask yourself now is, “Are you showing the real you on social media?” Just because you are in the law industry, doesn’t mean you can’t show your personality online. People like to interact with personable brands, rather than faceless brands. Letting your company culture and personality shine through social media can make it easier for your followers to interact with you.
Here at Obu Interactive, we specialize in Legal Marketing. We can help you increase the number of legal leads you receive, as well as make sure your law firm and team of lawyers are well represented on social media.
Contact us today for more helpful insights on how to correctly market your business on social media.
